The audience for this book is corporate executives, managers, and business owners, for any size company; and for MBA students and executives in professional education programs and seminars to assist them better manage their companies during the boom-bust cycle.
The business cycle in the United States has been characterized by an ongoing series of economic booms and busts, bubbles and bursts—despite efforts by the Federal Reserve (the Fed) to stabilize the ups and downs. But how can corporate executives and their firms not just survive—but also thrive—when economic bubbles burst? And how can small business owners steer their companies during the business cycle so they too can thrive and survive?
This book is designed to give them tools and strategies to do that. And you will learn how to pinpoint the peaks and troughs of the boom-bust cycle to grow your business and to avoid the painful consequences of future economic downturns.
Readers will first learn what the strengths, weaknesses, opportunities, and threats of our market economy for business are; the role played by innovation, capital formation, and entrepreneurship; and the fundamentals of the boom-bust cyclical economy from the perspectives of different leading economic theories.
After that grounding in fundamentals, I will show specific tools and strategies executives can use to help their companies prosper in the boom-bust cycle.
Keywords
market economy; mixed economy; the boom-bust cycle; financial bubbles; business strategy; business planning; The Federal Reserve