Illustrations

Figures

Figure I.1 The Many Segments of the Entertainment Industry

Figure 1.1 U.S. Entertainment Industry Market Loss Annually to Internet Downloads

Figure 1.2 Gross U.S. Recorded Market

Figure 1.3 Cost of Illegal Downloads

Figure 1.4 Projected Entertainment Industry Growth

Figure 1.5 Increases in the Use of Digital Media Globally

Figure 1.6 The Decrease in Sales Due to Increases in Streaming

Figure 1.7 The Exclusive Rights

Figure 1.8 Required Payment

Figure 1.9 Your Value to the Industry

Figure 2.1 The Three Wows

Figure 2.2 Top-Selling Wow Songs

Figure 2.3 Top Brands Making Music

Figure 2.4 Top Touring Acts

Figure 2.5 The Industry “Filter” System

Figure 2.6 Taking a Shot

Figure 2.7 Beginning Steps of Creation Tied to Business

Figure 3.1 Ideas

Figure 3.2 The Exclusive Rights

Figure 3.3 Copyright Duration

Figure 3.4 Tuning Your Guitar at 4:32 a.m.

Figure 3.5 Steps to Register a Claim of Copyright

Figure 3.6 Copyright Exclusive Rights Licensing

Figure 4.1 Career Success

Figure 4.2 The Nine Steps of the Business Model

Figure 4.3 Connecting the Dots

Figure 5.1 The Emotions of Entertainment

Figure 6.1 The Two Step Pitching Process

Figure 6.2 Splits and Shares

Figure 6.3 Terms of a Work-for-Hire Deal

Figure 6.4 Terms of an Independent Deal

Figure 6.5 Terms of a Staff Deal

Figure 6.6 Terms of a Co-Publication Deal

Figure 6.7 Terms of an Administrative Deal

Figure 6.8 Terms of a Shark Deal

Figure 6.9 Current Music Licensing System

Figure 6.10 The Controlled Composition Clause

Figure 7.1 Basic Tracks Signal Flow

Figure 7.2 Recording Overdubs

Figure 7.3 Final Mixdown

Figure 8.1 The A&R Process

Figure 8.2 The Three Variables of Recording

Figure 9.1 Administrative Processes & Revenue Streams—Common Across Label Types

Figure 9.2 The CCC Flow Chart

Figure 10.1 The Creative to Business Process

Figure 10.2 Internal Operations

Figure 10.3 First Year Budget

Figure 10.4 Radio Formats 18–34

Figure 11.1 Book Authors

Figure 11.2 Songwriters

Figure 11.3 Performing Artists

Figure 11.4 The Artist Management and Touring Revenue Stream

Figure 11.5 The Venture Start Up Cost

Tables

Table I.1 The Ts, Bs, Ms

Table 1.1 Current and Projected Incomes from the Major Entertainment Segments

Table 1.2 The Creative Circle

Table 2.1 Artist’s Career Timeline—Beginnings

Table 2.2 Artist’s Career Timeline—Turning Professional

Table 2.3 Artist’s Turning Professional as a Performing Act

Table 2.4 The North American Industry Classification System (NAICS)

Table 2.5 NAICS Jobs for Creative Artist, Technician Involved in Production

Table 3.1 First Unique Copyright Registrations

Table 3.2 Major Copyright Acts

Table 3.3 Forms

Table 4.1 The Building Block Questions

Table 4.2 Talent Representation

Table 4.3 A Sole Proprietorship

Table 4.4 LLC

Table 4.5 Corporations

Table 5.1 Career Breaking Songs

Table 5.2 Creative Works Representation

Table 6.1 Projected Values

Table 6.2 ASCAP Blanket Licenses Collections, Expenses and Paid Royalties

Table 6.3 Licensing Music

Table 7.1 Rate Scales

Table 8.1 Recording Budget Table

Table 8.2 Recording Budget Expenses

Table 10.1 Finding an Audience

Table 10.2 Personal Device Use Dayshares

Table 11.1 Band Business Payments

Table 11.2 Industry Representation

Table 11.3 Picking up the Option

Table 11.4 Stage Names

Table 12.1 The Creative/Administrative Business Process

Table 12.2 The Traditional Production Business Process

Table 12.3 The Traditional Business, Promotion, Publishing and Distribution Process

Table 12.4 Bid Sheet General Information

Table 12.5 Production Company Bid Sheet

Table 12.6 Bid Sheet Projected Expenses (Cost of Show)

Table 12.7 Projected Revenue from Ticket Sales

Table 12.8 The 5,000 Seat Arena

Table 12.9 Bid Sheet Projected Other Revenues (Food Commissions and Merchandise)

Table 12.10 Event and Concert Projected P&L Statement