Intro

The years 2020 and 2021 were a time of rapid change: from a global pandemic to an increase in extreme weather events, organizations made quick and constant major adjustments to strategy and operations. This transformation is likely to hold and to have major impacts on analytics: 84% of respondees to Experian’s 2021 annual Global Data Management report say that they’ve seen more demand for data insights due to the COVID-19 pandemic, and 72% state that this transformation is making their organizations more reliant on data.¹

The typical approaches to data aren’t suited to these new business needs. Modern, converged analytics is necessary to deliver the required agility. In this report, you’ll learn about organizations taking new approaches to analytics for business reinvention and digital transformation. You’ll see what comprises converged analytics and how it differs from legacy and common current analytics approaches. Finally, you’ll see where your organization stands in its journey to convergence and what to do next.