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mission, inc.
by Julius Walls, Kevin Lynch
Mission, Inc.
Cover Page
Title Page
Copyright Page
Letter from the Editor of the Social Venture Network Series
Preface
Kevin Lynch’s Story
Julius Walls, Jr.’s Story
Acknowledgments
From Both of Us
From Kevin Lynch
From Julius Walls
Introduction: The Most Successful Business on Earth
The Power of Business
Business for the Common Good
The Practitioners
1: The ten paradoxes of social enterprise
What’s on Your Mind?
Take Every Word of This with a Grain of Salt
Putting Yourself out of Business
2: Doing good versus doing well: BALANCING IMPACT AND PROFIT
Guiding Principles
Practicalities Beyond Principles
Mission Leverage
3: Form versus function: CHOOSING THE RIGHT STRUCTURE
Why Form Matters
Form, Function, and Finance
The Final Implication of Form
4: Planning versus practice: WORKING WITH DISCIPLINE
Planning Well
Executive Summary
Background
Products or Services
Operations
Market
Strategy
Management
Financial Information
Summary
Adjusting Better
Have a Big Vision and Small Plans
Coordinate
Inform
Learn
Depart, Don’t Drift
Roll
5: Debits versus credits: CREATING FINANCIAL HEALTH
Counting Money
The Money Model
Having Money ≠ Making Money
Making Money ≠ Making Sales
Spending Money
Talking About Money
Watching the Money
Getting Good at Money
6: Do-gooders versus good doers: HIRING THE BEST PEOPLE
Table Stakes
You Can Find Them
What a Deal You Have for Them
Aspiration
Say
Voice
Ritual
A Fine Line
7: Perception versus reality: MARKETING ON HIGHER GROUND
More Than Cause Marketing
Be Good
The Mission Advantage
Creating Connection
Live by Marketing, Die by Marketing
8: Value versus waste: LEANING THE ENTERPRISE
Enter Lean
The Lean Tool Belt
Value-Stream Mapping
Kaizen
The Lean Social Enterprise
9: Metrics versus instinct: MEASURING SUCCESS
Why Bother?
If a Tree Falls in the Woods but There’s No One Around to Hear It
Outputs to Outcomes
Build It In
10: Growth versus focus: EXPANDING SENSIBLY
Grow What?
Mission Creep
One Basket, Too Many Eggs
What It Takes to Grow and Expand
Market Opportunity
Resources, Financing, and Capacity
Culture
Discipline
Leadership
11: Sweat equity versus blood equity: CARING FOR YOURSELF
The Right Stuff
Thirteen Tips for Taking Care of Yourself
Epilogue
Contacts
Notes
Preface
Introduction
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Index
About Social Venture Network
About the Authors
Other Titles in the Social Venture Network Series
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Letter from the Editor of the Social Venture Network Series
For all those laborers of love who are creating the common good
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