- Cover Page
- Title Page
- Copyright Page
- Letter from the Editor of the Social Venture Network Series
- Preface
- Acknowledgments
- Introduction: The Most Successful Business on Earth
- 1: The ten paradoxes of social enterprise
- 2: Doing good versus doing well: BALANCING IMPACT AND PROFIT
- 3: Form versus function: CHOOSING THE RIGHT STRUCTURE
- 4: Planning versus practice: WORKING WITH DISCIPLINE
- 5: Debits versus credits: CREATING FINANCIAL HEALTH
- 6: Do-gooders versus good doers: HIRING THE BEST PEOPLE
- 7: Perception versus reality: MARKETING ON HIGHER GROUND
- 8: Value versus waste: LEANING THE ENTERPRISE
- 9: Metrics versus instinct: MEASURING SUCCESS
- 10: Growth versus focus: EXPANDING SENSIBLY
- 11: Sweat equity versus blood equity: CARING FOR YOURSELF
- Epilogue
- Contacts
- Notes
- Index
- About Social Venture Network
- About the Authors
- Other Titles in the Social Venture Network Series
| The non-social enterprise (NSE) landscape | |
| Form | Description |
| Traditional business | Engages in commerce primarily to maximize returns for ownership |
| Socially responsible business | Seeks to maximize returns for ownership while minimizing the harmful side effects of that pursuit |
| Traditional nonprofit or nongovernmental organization | Seeks to achieve the common good but without a business method of doing so |
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