Bibliography

For Further Reading (books/pamphlets)

AIGA, An Ethnography Primer, AIGA in collaboration with Cheskin (2008).

Steven Pinker, “The Blank Slate: The Modern Denial of Human Nature, Penguin (2003).

George Steiner, Strategic Planning, Free Press (1979).

Michael Treacy and Fred Wiersema, The Discipline of Market Leaders, Addison-Wesley (1997).

Kenichi Ohmae, The Borderless World, McKinsey & Company, Inc., (1991).

W. Chan Kim and Renée Mauborgue, Blue Ocean Strategy, Harvard Business School Press (1995).

Brenda Laurel and Peter Lunenfeld, Design Research, Massachusetts Institute of Technology (2005).

Thomas Lockwood & Thomas Walton, Building Design Strategy: Using Design to Achieve Key Business Objectives, Allworth Press (2008).

Sicco van Gelder, Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets, Kogan Page Ltd. (2003).

Tad Crawford, AIGA Professional Practices in Graphic Design, Allworth Press (1998).

Clement Mok, Designing Business: Multiple Media, Multiple Disciplines, Adobe Press (2005).

Tom Peters, The Professional Service Firm50, Alfred A. Knopf, Inc. (1999).

Cameron Foote, The Creative Business Guide to Running a Graphic Design Business, Cameron S. Foote (2009).

Denis Dutton, “The Art Instinct: Beauty, Pleasure, and Human Evolution,” Bloomsbury Press (2009).

For Further Reading (articles)

Michael Porter, “What is Strategy?,” Harvard Business Review (November–December 1996).

Janet Rae-Dupree, “Design Is More Than Packaging,” The New York Times, (2008).

Tim Brown, “Strategy By Design,” Fast Company (2007).

Rob Wallace, “Design ROI Re-envisioned.” STEP-inside-design (2007).

David Stairs, “Why Design Won’t Save the World,” The Design Observer Group (2007).

Pat Matson Knapp, “Position Design as a Strategic Business Element,” HOW, (2008).