- agency work, benefits of, 29
- applications for logo, 194
- authenticity, 38–39, 213
- Baby Giant Design Co., 30–35, 39
- bartering, 47, 48
- being yourself, 213
- brand, definition of, 78
- brand identity
- building, 98–99
- designers for, 77
- brand strategists, 77
- branding, definition of, 78
- Brown, Sunni, 69
- case studies
- Don Cuervo, 166–169
- Future Brewing, 178–181
- Gogo Galactic, 182–185
- Jungle Culture, 192–197
- Pizza Rebellion, 156–159
- Plastic Freedom, 152–155
- Prince Jaguar, 174–177
- Tom Ross, 186–191
- Unincorporated Coffee Roasters, 160–165
- Vexquisit, 170–173
- clients
- communicating with, 132–134, 142–145, 147, 158, 172, 213
- how to gain, 46–48
- language and, 133–134
- negative, 147
- presenting ideas to, 103
- price/pricing structure and, 135–139
- protections regarding, 124–129
- red flags for, 148–149
- when things go wrong, 142–145
- working with, 123–149
- collaboration, 107, 213
- collectives, benefits of, 51
- colors, 154
- commissions, 51
- confidence, building, 202
- consistency, 38, 111, 201
- context, showing logos in, 93, 100
- control, maintaining, 131–132
- creative growth, 110
- creativity, 43
- curiosity, 206, 213
- custom type, creating, 94–97
- delegation, 107
- deliverables, variety of, 183
- delivery dates/schedule, 75, 131
- deposits, 125
- design briefs, 127, 129
- design school, to go or not go, 27
- discovery call, 127–128
- Don Cuervo, 166–169
- drawing, 69–72
- failure, as learning tool, 112–117
- fonts, 78
- free work, 48
- friends, honest, 202
- Future Brewing, 178–181
- goals, 201, 203
- Gogo Galactic, 182–185
- graphic designers, 77
- grids, 91
- growth and longevity, 199–208
- habits, 57–58
- honest friends, 202
- honesty, 38
- ideas, defining and redefining, 90–93
- Irelish Media, 29
- language, importance of, 133–134
- Lincoln Design Co., 39
- listening, importance of, 127, 175
- logo design
- building brand identities, 98–99
- creating custom type, 94–97
- defining and redefining ideas, 90–93
- drawing and, 69–72
- exercise for, 88–89
- overview of, 75–85
- presenting to clients, 103
- tips for process, 103–117
- logo designers, 77
- logo marks, 78
- logo type, 78. See also custom type, creating
- logos
- applications for, 194
- definition of, 78
- longevity, growth and, 199–208
- Made by James, 36–41
- Martin, James
- biography of, 15–43
- design education, 23–27
- early years, 16–17
- education, 19–21
- first agency experience, 29
- mindset, 61–65
- mission statements, 135
- monograms, 78
- mood boards, 127
- online presence, 47
- outdoors, inspiration from, 16
- passion, 55
- patience, 55, 214
- pencils, 71–72
- pens, 72
- personality, 55
- photos, design process and, 91
- Pizza Rebellion, 156–159
- Plastic Freedom, 152–155
- play, 208
- positivity, 43
- price/pricing structure, 131, 135–139
- Prince Jaguar, 174–177
- process
- creating effective, 45–65
- defining style and, 55
- explaining, 131
- importance of, 213
- See also case studies
- protecting yourself, 124–129
- rapid prototyping, 83
- rebranding process, 75, 164
- referrals, 31, 33
- relationships, 204–205, 213
- research, 168
- routine, 57–58
- rulers, 72
- rush fees, 139
- saying yes, 50–51
- self-doubt, 202
- sharing, temporary, 202
- simplicity, 201, 203
- six-four-two scenario, 99
- sizes, logos in multiple, 100
- sketchbooks, 70, 72
- sleep, 208
- starting over, 90
- statement of work (SOW), 125
- style, finding your, 53–55
- Stylescape, 127
- takeaways, 213
- temporary sharing, 202
- terminology, 77, 78
- timelines, 131, 139
- to-do lists, 203
- Tom Ross, 186–191
- tools, 71–72
- type, creating custom, 94–97
- typefaces, 78
- typography, 78
- Unincorporated Coffee Roasters, 160–165
- vectors, 78, 91
- Vexquisit, 170–173
- vulnerability, 38
- word mapping, 79–82
- work ethic, 17
- work hours, 33
- work process, 45–65
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