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PART 4: Creating Value with Brands
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PART 4: Creating Value with Brands
by Alexander Chernev, Philip Kotler
Kellogg on Marketing, 3rd Edition
Cover
Title Page
Copyright
Preface
Acknowledgments
PART 1: Marketing Strategy and Tactics
PART 2: Marketing as an Engine of Business Growth
PART 3: Developing a Winning Marketing Strategy
PART 4: Creating Value with Brands
PART 5: Crafting a Successful Communication Campaign
PART 6: Designing Effective Distribution Channels
PART 7: Data‐Driven Marketing
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CHAPTER 10: Crafting a Positioning Strategy: Capturing the Customer Mindshare
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CHAPTER 11: Building Strong Brands
PART 4
Creating Value with Brands
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