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Part 1: The Shareholder Letters
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Part 1: The Shareholder Letters
by Jeff Bezos, Walter Isaacson
Invent and Wander
Title Page
Copyright
Contents
Introduction by Walter Isaacson
A Note on Sourcing
Part 1: The Shareholder Letters
It’s All About the Long Term (1997)
Obsessions (1998)
Building for the Long Term (1999)
Taking the Long View (2000)
The Customer Franchise Is Our Most Valuable Asset (2001)
What’s Good for Customers Is Good for Shareholders (2002)
Long-Term Thinking (2003)
Thinking About Finance (2004)
Making Decisions (2005)
Growing New Businesses (2006)
A Team of Missionaries (2007)
Working Backward (2008)
Setting Goals (2009)
Fundamental Tools (2010)
The Power of Invention (2011)
Internally Driven (2012)
“Wow” (2013)
Three Big Ideas (2014)
Big Winners Pay for Many Experiments (2015)
Fending Off Day 2 (2016)
Building a Culture of High Standards (2017)
Intuition, Curiosity, and the Power of Wandering (2018)
Scale for Good (2019)
Part 2: Life & Work
My Gift in Life
A Crucial Moment at Princeton
“We Are What We Choose”: Address to the Princeton Graduating Class of 2010
Resourcefulness
Why I Went from a Hedge Fund to Selling Books
Finding the Root Cause
Creating Wealth
The Idea for Prime
Thinking Three Years Out
Where the Idea of Amazon Web Services Came From
Alexa, AI, and Machine Learning
Physical Stores and Whole Foods
Buying the Washington Post
Trust
Work-Life Harmony
Recruiting Talent: Do You Want Mercenaries or Missionaries?
Decisions
Competition
Government Scrutiny and Big Companies
The Climate Pledge
The Bezos Day One Fund
The Purpose of Going into Space
It’s Still Day One for America
About the Author
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A Note on Sourcing
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It’s All About the Long Term (1997)
Part 1
THE SHAREHOLDER LETTERS
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