Contents

  1. Introduction by Walter Isaacson
  2. A Note on Sourcing
  3. Part 1
  4. The Shareholder Letters
  5. It’s All About the Long Term (1997)
  6. Obsessions (1998)
  7. Building for the Long Term (1999)
  8. Taking the Long View (2000)
  9. The Customer Franchise Is Our Most Valuable Asset (2001)
  10. What’s Good for Customers Is Good for Shareholders (2002)
  11. Long-Term Thinking (2003)
  12. Thinking About Finance (2004)
  13. Making Decisions (2005)
  14. Growing New Businesses (2006)
  15. A Team of Missionaries (2007)
  16. Working Backward (2008)
  17. Setting Goals (2009)
  18. Fundamental Tools (2010)
  19. The Power of Invention (2011)
  20. Internally Driven (2012)
  21. “Wow” (2013)
  22. Three Big Ideas (2014)
  23. Big Winners Pay for Many Experiments (2015)
  24. Fending Off Day 2 (2016)
  25. Building a Culture of High Standards (2017)
  26. Intuition, Curiosity, and the Power of Wandering (2018)
  27. Scale for Good (2019)
  28. Part 2
  29. Life & Work
  30. My Gift in Life
  31. A Crucial Moment at Princeton
  32. “We Are What We Choose”: Address to the Princeton Graduating Class of 2010
  33. Resourcefulness
  34. Why I Went from a Hedge Fund to Selling Books
  35. Finding the Root Cause
  36. Creating Wealth
  37. The Idea for Prime
  38. Thinking Three Years Out
  39. Where the Idea of Amazon Web Services Came From
  40. Alexa, AI, and Machine Learning
  41. Physical Stores and Whole Foods
  42. Buying the Washington Post
  43. Trust
  44. Work-Life Harmony
  45. Recruiting Talent: Do You Want Mercenaries or Missionaries?
  46. Decisions
  47. Competition
  48. Government Scrutiny and Big Companies
  49. The Climate Pledge
  50. The Bezos Day One Fund
  51. The Purpose of Going into Space
  52. It’s Still Day One for America
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