Some of the retail IoT use cases are as follows:

• Targeted advertising, such as locating known or potential customers by proximity and providing sales information.
• Beaconing, such as proximity sensing customers, traffic patterns, and inter-arrival times as marketing analytics.
• Asset tracking, such as inventory control, loss control, and supply chain optimizations.
• Cold storage monitoring, such as analyze cold storage of perishable inventory. Apply predictive analytics to food supply.
• Insurance tracking of assets.
• Insurance risk measurement of drivers.
• Digital signage within retail, hospitality, or citywide.  
• Beaconing systems within entertainment venues, conferences, concerts, amusement parks, and museums.