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EULA
by James O'Loghlin
Innovation is a State of Mind
About the author
Preface
Introduction: What is innovation and why do we need it?
Part I: A process for innovation
Chapter 1: Think
Prioritise thinking
What do you think about? Identifying opportunities for innovation
Habitual thinking
Eight ways to break out of habitual thinking
Four reasons why we don't think enough
Chapter 2: Value
Ideas are like balloons
Hold the phone
Listen sometimes, don't listen sometimes
Chapter 3: Use
Do the next thing
Find the end point of each idea
Bring in other people
Sometimes you need to persist
Chapter 4: How to pitch an idea
Why a pitch is important
Who should pitch?
What are you trying to achieve?
What you say
How you say it
Chapter 5: Innovation in your own life
Think
Value
Use
What about you?
Part II: Creating an innovative organisation
Chapter 6: How success and growth can discourage innovation
The role of management
Outsourcing creativity
Chapter 7: How do you get people to think?
Make it clear it's part of the job
Quantity not quality
Chapter 8: If you think innovation is important, act like it's important
Innovation campaigns
Tell people what you want them to do
How much direction do you give?
What if someone says ‘I can't'?
Chapter 9: Valuing ideas
Pitch ideas to a person, not an email address
Thank people for bad ideas
Chapter 10: Using ideas
Set up a process
Chapter 11: Reach right down
Conclusion: The adventure of innovation
Notes
Preface
Introduction
Chapter 1
Chapter 3
Chapter 4
Chapter 5
Chapter 7
Acknowledgements
Index
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EULA
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