About the Contributors

EVA ASCARZA is the Jakurski Family Associate Professor of Business Administration at Harvard Business School.

ATALAY ATASU is a professor of technology and operations management and the Bianca and James Pitt Chair in Environmental Sustainability at INSEAD.

MAUREEN BURNS is a senior partner in Bain & Company’s Boston office.

KATHERINE COFFMAN is an associate professor of business administration at Harvard Business School. Her research focuses on how stereotypes affect beliefs and behavior.

ROB CROSS is the Edward A. Madden Professor of Global Leadership at Babson College, founder of the Connected Commons, and the author of Beyond Collaboration Overload (Harvard Business Review Press, 2021).

DARCI DARNELL is the head of Bain & Company’s customer practice.

CÉLINE DUMAS is a senior manager of operations and sustainability at Accenture France.

PATRICIA GETTINGS is an assistant professor of communication at the State University of New York at Albany. She studies the intersections of personal relationships and organizational commitments and how individuals and organizations negotiate those overlaps.

FRANCESCA GINO is a behavioral scientist and the Tandon Family Professor of Business Administration at Harvard Business School. She is the author of the books Rebel Talent: Why It Pays to Break the Rules at Work and in Life and Sidetracked: Why Our Decisions Get Derailed and How We Can Stick to the Plan.

ADAM GRANT is an organizational psychologist at Wharton and the author of Think Again: The Power of Knowing What You Don’t Know.

MARK J. GREEVEN is a Chinese-speaking Dutch professor of innovation and strategy at IMD Business School and a coauthor of Pioneers, Hidden Champions, Changemakers, and Underdogs.

BRUCE G. S. HARDIE is a professor of marketing at London Business School.

LINDA A. HILL is the Wallace Brett Donham Professor of Business Administration at Harvard Business School. She is the author of Becoming a Manager (Harvard Business Review Press, 2003) and a coauthor of Being the Boss (Harvard Business Review Press, 2011) and Collective Genius (Harvard Business Review Press, 2014).

ROBERT S. KAPLAN is a senior fellow and the Marvin Bower Professor of Leadership Development, Emeritus, at Harvard Business School. His most recent HBR articles include: “Inclusive Growth: Profitable Strategies for Tackling Poverty and Inequality” (with George Serafeim and Eduardo Tugendhat), “How to Pay for Health Care: The Case for Bundled Payments” (with Michael E. Porter), and “How to Solve the Cost Crisis in Health Care” (with Michael E. Porter).

ELLEN ERNST KOSSEK is the Basil S. Turner Distinguished Professor of Management at Purdue University and formerly was president of the Work and Family Researchers Network. She studies how leaders’ support of work-life boundaries, flexibility, and remote work affects women’s inclusion and career equality.

KAUMUDI MISRA is an associate professor of management at California State University, East Bay. She studies the role of work-life flexibility practices as a strategic human resource lever for individual and organizational productivity.

FELIX OBERHOLZER-GEE is the Andreas Andresen Professor of Business Administration at Harvard Business School.

GREG PRYOR is a senior vice president and the people and performance evangelist at Workday.

KARTHIK RAMANNA is a professor of business and public policy at Oxford University’s Blavatnik School of Government. His HBR articles include “Businesses Must Reclaim Prudent Accounting Principles” and “When the Crowd Fights Corruption” (with Paul M. Healy).

FRED REICHHELD is a fellow at Bain & Company, creator of the Net Promoter System®, and the bestselling author of several books on customer and employee loyalty, including The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World, with Rob Markey.

MICHAEL ROSS is a cofounder of DynamicAction, which provides cloud-based data analytics to retail companies, and an executive fellow at London Business School.

TARAN SWAN is a managing partner at Paradox Strategies, a provider and creator of advisory services, experiences, and tools that enable organizations to navigate the paradoxes of leadership, innovation, and diversity.

DAVID SYLVESTER is the director of executive recruiting and onboarding for Amazon Web Services.

EMILY TEDARDS is a research associate at Harvard Business School.

LUK N. VAN WASSENHOVE is the Henry Ford Chaired Professor of Manufacturing, Emeritus, at INSEAD and leads its Humanitarian Research Group and its Sustainable Operations Initiative.

KATHERINE XIN is the Bayer Chair in Leadership at the China Europe International Business School (CEIBS), in Shanghai.

GEORGE S. YIP is the former vice president of research and innovation at Capgemini Consulting; an emeritus professor at Imperial College Business School, in London; and a visiting professor at Northeastern University, in Boston.

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