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Dedication
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Dedication
by Daniel Waisberg
Google Analytics Integrations
Cover Page
Title Page
Copyright
Dedication
About the Author
About the Technical Editor
Credits
Acknowledgments
Contents at a Glance
Contents
Introduction
Who Needs Google Analytics?
Who Should Read This Book?
How This Book Is Organized
How to Contact the Author
1: Implementation Best Practices
Planning Your Implementation
Implementing and Customizing Your Code
Setting Up the Google Analytics Interface
Tagging Your Inbound Traffic
Managing Your Implementations Effectively
Summary
I: Official Integrations
2: AdWords Integration
Integrating AdWords and Google Analytics
Integration Data, Structure, and Standard Reports
Optimizing AdWords Performance Using Google Analytics
Summary
3: AdSense Integration
Integrating AdSense and Google Analytics
Analyzing AdSense Effectiveness Using Google Analytics
Summary
4: Mobile Apps Integrations
Viewing Google Play and iTunes Data on Google Analytics
Analyzing Mobile Apps—The Full Customer Journey
Summary
5: Webmaster Tools Integration
Linking Webmaster Tools to Google Analytics
Analyzing Webmaster Tools Data on Google Analytics
Summary
6: YouTube Integration
Integrating YouTube Into Google Analytics
YouTube Video Tracking in Google Analytics Using Google Tag Manager
Summary
II: Custom Integrations
7: Custom Data Integration
Methods to Import Data into Google Analytics
Real-World Examples
Importing Product Profit Margin Data
Limitations and Best Practices
Summary
8: User Data Integration
The Siloed Dataset
The User ID
Importing Additional Data
Summary
9: Marketing Campaign Data Integration
Google Analytics Acquisition Channels
Tagging Custom Marketing Campaigns
Cost Data Import
Analyzing Marketing Campaigns
Summary
10: A/B Testing Data Integration
Integrating Optimizely Data into Google Analytics
Analyzing Test Results
Summary
11: Email Data Integration
Tracking Email Opens
Tracking User Behavior Across Devices
Step 2: Add the MailChimp ID to the Links in Your Emails
Summary
12: Offline Data Integration
The Full Customer Journey
Implementation Details and Script
Summary
Index
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Copyright
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About the Author
This book is dedicated to my grandmother, Rosa
, who always insisted I should never stop writing.
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