Appendix D. Trade Associations, Professional Groups, Publicity Sources

American Management Association

amanet.org/

Provides seminars, books, workshops, and even meeting space.

American Society for Training and Development

astd.org/communities/astd_secondlife.htm

Probably a must for those focusing on training and related human resources issues. Publishes Training and Development, a monthly magazine. Hosts national events and local chapter meetings.

American Society of Association Executives

asaecenter.org/

If you are looking for an association appropriate for your profession and interests, or want to speak to associations, this may be a logical starting point.

Communispond

communispond.com/

Individual or group participation to hone speaking and presentation skills, including virtual classes, whether in meetings or with the media.

Expertclick.com

expertclick.com/

A good source to find consultants, speakers, trainers, facilitators, and others who may be appropriate for buyers' needs, but most important as a source for interviews in all media. You can also send out a free press release every day as a member.

Institute of Management Consultants

imcusa.org/

The largest and best known of the consulting trade associations for solo practitioners. The IMC provides national conferences, local chapter meetings, insurance, and other benefits, and can bestow the Certified Management Consultant designation. Some local chapters are barely functional, while others are quite active, sponsoring breakfasts, monthly meetings, and educational programs.

National Trade and Professional Associations of the United States (Columbia Books)

columbiabooks.com/servlet/the-24/National-Trade-and-Professional/Detail

An excellent source to find professional associations related to your profession or specialty, how to join, location of conferences, local chapters, and so on.

PRLeads

prleads.com/

An excellent subscription service to receive tailored leads from the media for quick response and publicity.

Society for Advancement of Consulting

consultingsociety.com

An organization founded by Alan Weiss specifically to advance the business and image of solo practitioners. New consultants welcome as affiliate members. Bestows Board Approvals in various consulting specialties.

Society for Human Resource Management

shrm.org/

This society for human resources executives and managers provides extensive benefits and offers, and publishes the monthly HRMagazine. Hosts national events and local chapter meetings. Very active special interest area for consultants.

Writer's Digest Books

writersdigest.com/GeneralMenu/

Books and magazines for those who want to be published. May be useful if you'd like to achieve greater visibility through print, or if you're called on to contribute in the course of your work.

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