Robert W. Bly
The Copywriter’s Handbook:
A Step-by-Step Guide to Writing Copy that Sells
3rd edition, Holt Paperbacks, New York, 2006
Bill Bryson
The Mother Tongue:
English and How It Got That Way
William Morrow Paperbacks, New York, 1991
Roy Peter Clark
Writing Tools:
50 Essential Strategies for Every Writer
Reprint, Little, Brown & Company, New York, 2008
Dominic Gettins
How To Write Great Copy:
Learn the Unwritten Rules of Copywriting
Kogan Page, London and Philadelphia, 2006
Albert Joseph
Put It In Writing:
Learn How to Write Clearly, Quickly, and Persuasively
McGraw-Hill Professional, New York, 1998
Gavin Lucas and Michael Dorrian
Guerrilla Advertising:
Unconventional Brand Communication
Laurence King Publishing, London, 2006
Gavin Lucas
Guerrilla Advertising 2:
More Unconventional Brand Communication
Laurence King Publishing, London, 2011
Steven Pressfield
The War of Art:
Break Through the Blocks and Win Your Inner Creative Battles
Black Irish Entertainment, New York, 2012
Luke Sullivan
Hey, Whipple, Squeeze This:
The Classic Guide to Creating Great Ads
4th edition, John Wiley & Sons, Hoboken, New Jersey, 2008
Maria Veloso
Web Copy That Sells:
The Revolutionary Formula for Creating Killer Copy
That Grabs Their Attention and Compels Them to Buy
Amacom, New York, 2009