Chapter 1
p.12 The Economist, www.economist.com. AMV BBDO, www.amvbbdo.com.
p.14 NHS, www.nhs.uk. Design by Lucid Design Ltd. Copy: Gabrielle Teague. © NPSA.
p.17 Agency: M&C Saatchi, Melbourne, www.mcsaatchi.com.au. Creative: Steve Crawford. Creative director: Murray Bransgrove. Head of art: Rebecca Hannah. Art director: Doogie Chapman. Photographer: Christopher Tovo. Client: Australia Post, www.aupost.com.au.
p.18 Writers: Rob Mitchell and John Simmons, The Writer, www.thewriter.co.uk. Design: 3 © Hutchinson 3G Ltd.
Chapter 2
p.29 Axel Albin and Josh Kamler, www.languageincommon.com.
pp.30–1 The Richard Group, www.richards.com. Creative director: Glenn Dady. Art director: Jimmy Bonner. Writer: Rob Baker. Photographer: Andy Anderson. Client: Go RVing.
p.32 Department for Transport, www.dft.gov.uk. © Crown Copyright 2003.
p.35 Universal/The Kobal Collection.
p.36 Miles Calcraft Briginshaw Duffy, www.mcbd.co.uk. Creative directors: Paul Briginshaw and Malcolm Duffy. Art director: Jeremy Carr. Copywriter: Jeremy Carr. Typographer: Kerry Roper. Art buyer: Amanda Robertson.
Chapter 3
p.43 Agency: Liquid Agency, www.liquidagency.com. Chief creative officer: Alfredo Muccino. Designer: Joshua Swanbeck.
p.45 John Simmons, The Writer, www.thewriter.co.uk. www.ila-spa.com.
p.48 Steve Manning, www.igorinternational.com.
p.51 Image courtesy of The Advertising Archives.
p.52 Vertebrae Agency, www.vertebrae.us. Creative director: Jim Allsopp. Art director & brand strategist: Aimee Kilmer. VegNews magazine. Publisher/editor-in-chief: Joseph Connelly. Associate publisher: Colleen Holland.
p.56 Vertebrae Agency, www.vertebrae.us. Design director & partner: Aimee Kilmer. Creative director & partner: Jim Allsopp. Brand strategist & partner: Alison Kilmer. Photographer: Scott Beale/Laughing Squid. Ritual Coffee, www.ritualroasters.com.
p.59 Story Worldwide, www.storyworldwide.com. Designers: Graham Sturt, Steffen List, Ross Timms, Wee Bing Tan.
p.64 Agency: Elmwood. Designer: Kevin Blackburn. Account handler: Jonathan Sands. Copywriter: Roger Horberry, www.alp-associates.com. Client: Serious Waste Management, www.weareserious.co.uk.
p.66 Agency: Liquid Agency, www.liquidagency.com. Creative director & writer: Alfredo Muccino. Designer: Justin Vandeberghe. Client: Olive, www.olive.us.
Chapter 4
p.70 Used with permission of Porsche Cars North America, Inc. Copyrighted by Porsche Cars North America, Inc. Carmichael Lynch, Simon Stock Photography Ltd.
p.73 Leo Burnett USA Inc., www.leoburnett.com. Courtesy of Greenpeace, www.greenpeace.org.
p.76 Mother London Ltd, Boots Healthcare Marketing, Chris Stonehill/Phosphorart.
p.79 Content © 2012 The Huffington Post. Used with permission.
pp.84–5 Design and layout: Irving Designs. Illustrations: Adrian Johnson. Copywriting: Toby Ingram. Concept and direction: Harry Cragoe and Gregor Sokalski. Clever Wally’s, www.cleverwallys.com.
pp.86, 88 Creative Director: Diane Ruggie, DDB, www.ddb.com. Alzheimers Association, Greater Illinois.
p.90 www.ogilvy.com. Photographer: Rankin, www.rankin.co.uk.
p.95 Diane Sinnott. Agency: Jumbo Shrimp. Creative directors: Bryan Birch & Robert Ahearn.
pp.97–8 Amnesty International. Writer: Nick Holmes, Different Kettle, www.differentkettle.com. Art director: Dave Sturdy. Amnesty marketing team: Matthew Beard, Sonya Burke, Alistair Bagg.
p.100 Steve Wexler, www.wexdirect.com. MemoProve Creative for memoMind Pharma.
Chapter 5
p.103 Martin Knox, www.mknox.co.uk.
p.104 Household, www.household-design.com. Head of brand: Amanda Clift. Client: Currys.
p.108 Copywriter: Meredith Mathews. Senior art director: Jim Brooks. Half Price Books, www.halfpricebooks.com.
pp.111–12 Copy: Dan Germain. Design: Kat Linger. © Innocent, www.innocentdrinks.co.uk.
p.117 Adams Fairacre Farms, www.adamsfarms.com. Marketing director: William Lessner. Artist/copywriter: Vicki Frank.
p.118 Concept: Lee Newham & Adrian Whitefoord, www.p-and-w.com. Words: Anelia Varela, The Writer, www.thewriter.co.uk. Client: Loseley Ice Cream.
p.122 SpaRitual.
p.124 Method, www.methodhome.com. Industrial designer: Josh Handy. Graphic designer: Stefanie Hermsdorf.
pp.126, 128–9 Pret A Manger, www.pret.com. Co-founder: Julian Metcalfe. Commercial director: Simon Hargraves. Head of communications: Jay Chapman. Marketing communications agency: Fox Murphy, www.foxmurphy.com.
Chapter 6
p.132 Met Office, www.metoffice.gov.uk. Senior editor: Sarah Tempest, Met Office. Copywriter: Simon Jones, Ink Copywriters. Joint managing & design director: Ian Robson. Project manager: Robson Dowry. Senior design associate: Tony Grady. Images and design: Robson Dowry.
p.135 Courtesy British Airways, www.britishairways.com. Photography: Warren Potter.
pp.140–1 Fairmont Hotels and Resorts. Publishers: Spafax.
p.143 © American Medical Association, www.ama-assn.org. AMA copywriter: Randy Liss. Editor: Conan Kisor. Photographer: William Thomas Cain. Art director: Dan Fox. American Medical Association. Used with permission.
p.211 Catherine Toole, www.stickycontent.com. Aon, www.aon.com. Site designed by Sonaa, www.sonaa.co.uk.
p.212 Catherine Toole, www.stickycontent.com. Fortune Cookie, www.fortunecookie.co.uk.
p.215 www.bldgblog.blogspot.com.
p.217 Courtesy of The Everywhereist, www.everywhereist.com.
p.217 Courtesy of Cool Hunting, www.coolhunting.com.
p.222 Broad Stripe Butchers, www.fairfaxmeadow.co.uk. Created by Jupiter Design, www.jupitercreative.co.uk.
p.224 Daily Candy, www.dailycandy.com. Editor-at-large: Dannielle Kyrillos.
pp.226–9 Creative Review – CR Blog, www.creativereview.co.uk/cr-blog.
pp.146–7 Lush writer: Sarah McCartney, www.littlemax.co.uk. Designers: Reena Matharu and Michelle Leahy. © Lush, www. lush.co.uk.
p.149 The Crescent, Pearson Education, www.pearsoned.com.
p.150 Boots company magazine, www.boots.co.uk.
pp.158, 160–1 www.landrover.co.uk. Redwood Publishing, www.redwoodgroup.net.
p.162 Kodak, www.kodak.com.
Chapter 7
p.166 Wickes, www.wickes.co.uk.
pp.170–1 Howies, www.howies.co.uk.
p.172 Patagonia, www.patagonia.com. Copy: Vincent Stanley. Photos: Glenn Denny.
p.175 Design: Jupiter Design, www.jupitercreative.co.uk. Client: Boots.
p.179 Photos courtesy of Palumba.com, a Camden Rose Company.
p.183 MacKenzie Childs, www.mackenzie-childs.com. Copywriters: Jennifer Ellsworthy and Pleasant Rowland. Designer: Myland McGevey. Graphics coordinator: Beth Colvin. Photographer: Rudy Hellman.
p.185 FatFace, www.fatface.com. Photographer: Zed Nelson.
p.196 © 2012 The Territory Ahead, Inc.
pp.191, 193–4 Argos, www.argos.co.uk. Creative direction: Sunita Yeomans, Argos Head of Design.
Chapter 8
p.200 Legal and General, www.legalandgeneralgroup.com.
p.201 Catherine Toole, www.stickycontent.com. Energy Saving Trust, www.energysavingtrust.org.uk.
p.204 Sue George.
p.207 The Motley Fool, www.fool.com.
p.208 Creative director: Vincent Romeo, Romeo+co. Product manager, mobile downloads: Heather L. Wright. The Weather Channel, www.weather.com.