Index
360-degree feedback, 134
A
air pollution, breaking down with building tiles, 34. See also emissions.
Airbnb, 56–57
Allfarveg, 113
Ambrocio, Eduardo, 68
Android tablets, credit for trade-in, 53
Apple
innovation, 97–99
iPhone differentiation strategy, 26
Ariely, Dan, 133
articles. See books and publications.
Asnæs Power Station, 58
automobile industry. See also specific topics.
car-parking service, 21
car-sharing service, 20–21, 56–57
diesel passenger cars, manufacturing, 104–108
hybrid motorbikes, 106–108
Nissan Leaf, 148
Toyota Production System, 115–117
B
Bangalore, 16
Benyus, Janine M., 63
biodegradable confetti, 34
nutrients for industry, 49–50
biological nutrients for industry, 50
Biomimicry: Innovation Inspired by Nature, 63
biomimicry movement, 63. See also metabolism, metaphor for industry.
Blue Economy, 62–63
The Blue Economy: 10 Years, 100 Innovations, 100 Million
Jobs, 52
Blue Ocean Strategy, 35
BMW case study, 20–22
bolt-on sustainability vs. embedded, 147–149
Boltzmann, Ludwig, 87
Bonanni, Leonardo, 76–77
books and publications
Biomimicry: Innovation Inspired by Nature, 63
The Blue Economy: 10 Years, 100 Innovations, 100
Million Jobs, 52
Blue Ocean Strategy, 35
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, 118
Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation, 137
Cradle to Cradle: Remaking the Way We Make Things, 49, 62
Drive, 132
The Economics of the Coming Spaceship Earth, 48
“The Fall and Rise of Strategic Planning”, 120
Fifth Discipline: The Art and Practice of the Learning Organization, 80
The Fifth Discipline Fieldbook: Strategies and Tools for Building a Learning Organization, 81
The Five Dysfunctions of a Team: A Leadership Fable, 137
Future Work Skills 2020, 137
Grand Pursuit: The Story of Economic Genius, 86
“How to Think About Turning Your Products into Services,” 100
Influence: The Psychology of Persuasion, 137
Leading Change, 160
The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, 118
Open Innovation: The New Imperative for Creating and Profiting from Technology, 81
Open Series Innovation: Rethinking Your Business to Grow and Compete in a New Era, 81
“Our Loss of Wisdom,” 125
The Performance Economy, 49, 52
“The Performance Frontier: Innovating for a Sustainable Strategy,” 80
Regenerative Design for Sustainable Development, 48–49
Resource Revolution, 9
The Rise and Fall of Strategic Planning, 119
To Sell Is Human: The Surprising Truth About Moving Others, 137
Start with Why: How Great Leaders Inspire Everyone to Take Action, 97
Towards the Circular Economy, 52
“Triumph of the Lean Production System,” 115
A Whole New Mind, 17–18
“Why the Lean Start-up Changes Everything,” 119
Boulding, Kenneth, 48
Bradfield, Steve, 46–47
Brennan, Geraldine, 55
Brown, Mike, 91
Brown, Tim, 136–137
Bulcke, Paul, 13
bureaucracies, history of, 124–125
Business Model Canvas, 111, 118
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, 118
business modeling. See also plan-to-model principle. Business Model Canvas, 111, 118
case studies, 111–114
scenario planning, 168–169
vs. strategic planning, 109–113, 119–120
C
car-parking service, 21
car-sharing service, 20–21, 56–57
carpet, recycling, 44–47
case studies
Airbnb, 56–57
Allfarveg, 113
Apple, 97–99
Asnæs Power Station, 58
biodegradable confetti, 34
BMW, 20–22
breaking down pollution with building tiles, 34
business modeling, 111–114
car-parking service, 21
car-sharing service, 20–21
cars and drivers, sharing, 56–57
chemical leasing, 112–113
clean fuel alternatives, 34–35
cloud computing, 59
Coca-Cola, recycling plastic bottles, 61
cod fisherman, 8
coffee industry, 67–70
Colgate, 79
data servers as furnaces, 59
DBFO (design-build-finance-operate) model, 113
Dell, 99
department-to-mind-set principle, 130–134
Design Hotels, 34–35
disruptive innovation, 28–29
Dow Chemical, 112–113
drinkable water from billboards, 34
Eco-Superior products, 34–35
EcoWorx carpet backing, 45–47
Fairmount Minerals, 73–75
Farm Friendly Direct, 71
floor-cleaning equipment, 153–154
FLOOW2, 54–56
Ford Motor Company, roof redesign, 50–52
GameStop, 52–54
Gateway, 99
Gloucester fisherman, 8
Green Mountain Coffee
Roasters, 69–70
green products, 144
growth-to-growth principle, 89–99
Gyproc (plasterboard manufacturer), 58
health care, 111–112
health insurance, 155
Hidria Corporation, 104–108
how, what, and why, 97–99
IKEA, 77
industrial symbiosis, 58
insurance for insurers, 22–23
Knauf Insulation, 130–134
lean manufacturing, 115–117
line-to-circle principle, 44–48, 50–57
living space, sharing, 56–57
Lush Fresh Handmade
Cosmetics, 30–32
Massachusetts public utilities, 144
mini steel mills, 28–29
moss, as roofing material, 51–52
natural fertilizer, 19
Nissan Leaf, 148
OMV (oil and gas company), 33–34
OneWorld Health, 111–112
ParkatmyHouse, 21
Patagonia, 91
pharmaceutical company, 111–112
plan-to-model principle, 111–114
Portland Roasting Company, 70–71
Power-by-the-Hour, 89–90
Puma, 151–153
rebar market, 28–29
road construction, 113
rocking glass, 94–95
Rolls-Royce, 89–90
Rouge River facility, roof redesign, 50–52
S Project, 92–96
Safechem, 112–113
Sandi Cesko, 17–18
scale of the whole, 73–75
SeeChange Health, 155
selling the story, 92–96
servitization, 89–92
sharing overcapacity goods and services, 54–57
Shaw Industries, 44–47
shift from products to services. See servitization.
shoe packaging, 151–153
solid shampoo, 30–32
Speak glass, 94–95
Starbucks, 67–68
storm water management, 51–52
Studio Moderna, 92–96
supply chain analysis, 77–78
Swiss Re, 22–23
Tennant Company, 153–154
Throw & Grow confetti, 34
Toyota Production System, 115–117
Uber, 56–57
vertical to horizontal principle, 67–79
Volvo Aero, 90
wind energy, 21–22
zero waste to landfill, 130–134
case studies, recycling
carpet, 44–47
electronic waste, 52–54
plastic bottles, 61
products from garbage, 19
spent sand, 73–75
video game refurbishment, 52–54
Case Western Reserve University, 79
Cattone, Al, 8
cell phones
Huawei Y-300, 27
iPhone, differentiation strategy, 26
Vertu, differentiation strategy, 26–27
Center for Resilience, 63
Cesko, Sandi, 17–18, 92, 94–95
Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation, 137
change management
definition, 125
getting started, 160–169
success rate, 160
chemical leasing, 112–113
Chesbrough, Henry William, 81
Chesky, Brian, 57
China, rice production, 11
Cialdini, Robert B., 137
circular economy, 47–48
clean fuel alternatives, 34–35
Clever Little Bag, 152–153
climate change, effects on insurance industry annual weather-related losses, 23
insurance for insurers, 22–23
long-term effects, 14–15
cloud computing, 59
Coca-Cola, recycling plastic bottles, 61
cod fisherman, 8
coffee industry, 67–70
Colgate, 79
collaborative consumption, 54–57. See also sharing economy.
combustion engine manufacturing, vs. electrical engines, 22
computers. See desktop computers.
connected economy. See collaborative consumption; sharing economy.
construction industry
road construction, 113
sustainability, 107–108
contingent motivators, 132
continuous business modeling. See plan-to-model principle.
Conway, Bill, 75
Cradle to Cradle: Remaking the Way We Make Things, 49, 62
Cradle to Cradle approach, 49
crowdsourcing, 76–78. See also open innovation.
D
data servers as furnaces, 59
DBFO (design-build-finance-operate) model, 113
Dell, 99
department-to-mind-set principle
360-degree feedback, 134
bending the rules, 126
bureaucracies, history of, 124–125
case study, 130–134
change management, 125
competencies and skills, 135–136
contingent motivators, 132
departments, history of, 124
extrinsic motivators, 132–134
human motivation, 132–134
intrinsic motivators, 132–134
overview, 40–41
psychology and economics, 125–126
scapegoating, 127–129
stakeholder management, 135, 136–137
systems thinking, 135
tools for, 136–137
transdisciplinarity, 135
wisdom, 125–126
departments, history of, 124
Design Hotels, 34–35
desktop computers, manufacturing waste, 15–16
diesel passenger cars, manufacturing, 104–108
differentiation vs. price, 26–27
Dimon, Jamie, 161
disruptive innovation
definition, 29
rebar market, 28–29
division of labor. See department-to-mind-set principle.
Dow Chemical, 112–113
drinking water, scarcity of, 13–14
Drive, 132
Dubai, landfill space limitations, 16
E
ec-H2O technology, 153
Eccles, Robert G., 80
Eco-Superior products, 34–35
economics
externality, 88
role of psychology, 125–126
scientific underpinnings, 87–89
theory of growth, 88–89
utility, 88
The Economics of the Coming Spaceship Earth, 48
ECOSE Technology, 130–131
EcoWorx carpet backing, 45–47
Edgeworth, Maria, 87
Einstein, Albert, 160
Eldridge, Rob, 167
electric vehicles, 22, 148. See also hybrid motorbikes.
electrical engine manufacturing, emissions, 22
electronic devices, refurbishing, 52–54, 60–61
electronic waste, recycling, 52–54
Ellen Macarthur Foundation, 47–48, 62
embedded business model innovation, 106
embedded sustainability, 147–149
emissions. See also air pollution.
EU standards for diesel passenger cars, 105
manufacturing electrical engines vs. combustion, 22
energy resources. See also specific resources.
crude oil price trends, 11
oil and fossil fuel reserves, 10
oil wells, average cost of new, 10
usage trends, 10
experience economy, 100–101
externality, economic, 88
extrinsic motivators, 132–134
F
Fairmount Minerals, 73–75
“The Fall and Rise of Strategic
Planning”, 120
Farm Friendly Direct, 71
feedback loops, 80–81
Feniks consortium, 107–108
fertilizer, case study, 19
Fifth Discipline: The Art and Practice of the Learning Organization, 80
The Fifth Discipline Fieldbook: Strategies and Tools for Building a Learning Organization, 81
Finding Infinity, 34–35
fisherman, case study, 8
fishing industry, 8
Fishman, Charles, 91
The Five Dysfunctions of a Team: A Leadership Fable, 137
floor-cleaning equipment, 153–154
FLOOW2, 54–56
food resources, 12. See also specific resources.
Ford, Bill, 51
Ford Motor Company, roof redesign, 50–52
fossil fuels. See oil and fossil fuels.
Fowler, Chuck, 73–75
Frost and Sullivan, 61
Fry, Ron, 79
Future Work Skills 2020, 137
G
Galloway, Jeff, 46–47
GameStop, 52–54
garbage. See waste.
gas. See oil and fossil fuels.
Gateway, 99
Gloucester fisherman, 8
Grand Pursuit: The Story of
Economic Genius, 86
Green Economy 2.0, 62–63
Green Gauge Survey, 145–146
Green Mountain Coffee
Roasters, 69–70
green products. See also sustainability.
case study, 144
death of, 143–147
description, 142–143
as factor in brand loyalty, 143
greenwashing, 145–146
new trends, 151–155
spinning the data, 145–146
willingness to pay for, 143–145
greenwashing, 145–146
growth-to-growth principle
case studies, 89–99
economics, scientific underpinnings, 86–89
how, what, and why, 97–99
overview, 38–39
selling the story, 92–96
shift from products to services, 89–92
tools for, 99–101
Gyproc (plasterboard manufacturer), 58
H
Hale, Victoria, 112
Harding, Ross, 35
Harrison, Lindsay, 57
health care. See also pharmaceutical industry.
case studies, 111–112
orphan diseases, 111–112
health insurance, 155
Helmholtz, Hermann von, 87
Herskowitz, Ahvie, 112
Hidria Corporation, 104–108
home heating, with data servers, 59
how, what, and why, 97–99
“How to Think About Turning
Your Products into Services,” 100
HP (Hewlett Packard), refurbishing electronics, 60–61
Hrastnik, Steklarna, 93
Huawei Y-300 cell phone, 27
human motivation, 132–134
hybrid motorbikes, 106–108. See also electric vehicles.
I
IDEO, 136
IFTF (Institute for the Future), 137
IKEA, 77
India, rice production, 12
industrial nutrients, 50
industrial symbiosis, 58
Influence: The Psychology of Persuasion, 137
insurance industry
annual weather-related losses, 23
effects of climate change, 14–15, 22–23
insurance for insurers, 22–23
intrinsic motivators, 132–134
iPhone, differentiation strategy, 26
J
Japan, fishing industry, 8
Jarrett, James, 45
Jevons, William Stanley, 87
JPMorgan Chase, 161
K
Kaplan, Soren, 100
Keynes, John Maynard, 87
Killingstad, Chris, 153
Kim, W. Chan, 35
Kleiner, Art, 81
Knauf Insulation, 130–134
Kotter, John P., 160
Krafcik, John, 115
Krysztal, Stan, 31
L
landfills. See also waste. space limitations, 16
zero waste to, 130–134
Laszlo, Chris, 147
Leading Change, 160
lean, definition, 115
lean manufacturing
case studies, 115–117
plan-to-model principle, 114–117
lean start-up, 116–119
The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, 118
Lencioni, Patrick, 137
LG Optimus smartphone, cost strategy, 27
line-to-circle principle
collaborative consumption, 54–57
history of, 48–50
overview, 37
owner-less consumption, 55
practical options. See recycling; refurbishing; reuse.
regenerative design, 48–49
tools for, 62–63
living space, sharing, 56–57
Lush Fresh Handmade
Cosmetics, 30–32
Lyle, John, 48
M
Malthus, Thomas, 9
Martin, Roger, 162
Massachusetts public utilities, 144
Materiality Maps, 80
Mauborgne, Renée, 35
Maxwell, James, 87
McDonough, William
Cradle to Cradle: Remaking the Way We Make Things, 62
Cradle to Cradle approach, 49
industrial nutrients, 50
roof redesign, 50–52
technical metabolism of industrial materials, 50
“Waste equals food.,” 17
McKinsey and Company
on oil prices, 109
tools for the line-to-circle principle, 62
McQuaid, Michele, 74
meaning, selling, 17
metabolism, metaphor for industry, 49–50. See also biomimicry movement.
mineral wool, 130–131
mini steel mills, 28–29
Mintzberg, Henry, 119–120, 162–164
Moore, Karl, 162–163
moss, as roofing material, 51–52
motivation, 132–134
motorbikes, hybrid, 106–108
multi-stakeholder whole-system approach, 74–75
N
Nadeau, Robert, 87
Naples, garbage crisis, 16
Nasar, Sylvia, 86
Nestlé, 13
Nissan Leaf, 148
O
oceans (of ideas), drying up, 17–18
oceans (of water), floating waste, 16
oil and fossil fuels
clean fuel alternatives, 34–35
crude oil price trends, 11
oil prices and global economic growth, 109
oil wells, average cost of new, 10
reserves, 10
usage trends, 10
OMV (oil and gas company), 33–34
OneWorld Health, 111–112
open innovation, 81. See also crowdsourcing.
Open Innovation: The New Imperative for Creating and Profiting from Technology, 81
Open Series Innovation: Rethinking Your Business to Grow and Compete in a New Era, 81
O’Reilly, Tim, 119
orphan diseases, 111–112
Osterwalder, Alexander, 110, 118
“Our Loss of Wisdom,” 125
Overfished Ocean Strategy
definition, 35
examples of. See case studies.
getting started, 160–169. See also tools for.
principles of, 36. See also specific principles.
owner-less consumption, 55
P
Pareto, Vilfredo, 87
ParkatmyHouse, 21
Patagonia, 91
Pauli, Gunter, 52
The Performance Economy, 49, 52
“The Performance Frontier: Innovating for a Sustainable Strategy,” 80
pharmaceutical industry, 111–112. See also health care.
Pink, Daniel H., 17–18, 132–133, 137
plan-to-model principle
adapting businesses to, 109–113
case studies, 104–108, 111–117
DBFO (design-build-finance-operate) model, 113
embedded business model innovation, 106
overview, 39–40
tools for, 117–120
plan-to-model principle, business modeling
Business Model Canvas, 111, 118
case studies, 111–114
scenario planning, 168–169
vs. strategic planning, 109–113, 119–120
plant food. See fertilizer.
plastic bottles, recycling, 61
Plato
on division of labor, 124
on resource decline, 9
Porter, Michael, 26, 35, 162–163
Portland Roasting Company, 70–71
Power-by-the-Hour, 89–90
price vs. differentiation, 26–27
products, converting to services.
See servitization. psychology and economics, 125–126
publications. See books and publications.
Puma, 151–153
R
Raines, Paul, 52–53
rebar market, 28–29
recycling. See also line to circle principle; refurbishing; reuse.
carpet, 44–47
circular economy, 47–48
Coca-Cola bottles, 61
electronic waste, 52–54
overview, 61
plastic bottles, 61
projected growth, 61
refurbishing. See also line to circle principle; recycling; reuse.
electronic devices, 52–54, 60–61
overview, 60–61
regenerative design, 48–49
Regenerative Design for
Sustainable Development, 48–49
Renew program, 60–61
reports. See books and publications.
resilience movement, 63
resource decline, 9–10. See also specific resources.
Resource Revolution, 9
resourcefulness, 33–34
reuse, 58. See also line to circle principle; recycling; refurbishing.
rewards. See human motivation. rice production, 12
Richardson, Jay, 51
Ries, Eric, 118
The Rise and Fall of Strategic Planning, 119
risk management, supply chains, 80
road construction, 113
Robben, Will, 55
Roberts, Charlotte, 81
rocking glass, 94–95
Rolls-Royce, 89–90
roof redesign, 50–52
Ross, Richard B., 81
Rouge River facility, roof redesign, 50–52
rules, bending, 126
S
S Project, 92–96
Safechem, 112–113
sand, recycling, 73–75
scale of the whole
Appreciative Inquiry, 79
case study, 73–75
scapegoating, 127–129
scenario planning, 168–169. See also business modeling.
Schwartz, Barry, 125
Schwartz, Nelson D., 23
scissors, 165
SeeChange Health, 155
selling the story, 92–96
Serafeim, George, 80
services, converting products to. See servitization.
servitization case studies, 89–92, 112–113
chemical leasing, 112–113
definition, 100
shampoo, solid, 30–32
sharing economy. See also collaborative consumption.
cars and drivers, 56–57
living space, 56–57
overcapacity goods and services, 54–57
parking space, 21
Shaw Industries, 44–47
shoe packaging, 151–153
SiEVA partnership, 107
Sinek, Simon, 97
Slokar, Matevz, 92–93
Smith, Bryan J., 81
Smith, J. Eric, 14
solid shampoo, 30–32
Speak glass, 94–95
Spiegel, Andreas, 23
Srivastva, Suresh, 79
stakeholder management, 135, 136–137
stakeholder mapping, 81–82
Starbucks, 67–68
Start with Why: How Great
Leaders Inspire Everyone
to Take Action, 97
steel production
mini mills, 27–29
rebar market, 28–29
storm water management, 51–52
strategic planning vs. business modeling, 109–113, 119–120
Studio Moderna, 92–96
supply chains
analyzing, 77–78
collapse of, 19
environmental impact of, 77–78
linear, 19
Materiality Maps, 80
risk management, 80
throwaway, 19
sustainability. See also green products.
bolt-on vs. embedded, 147–149
construction industry, 107–108
failure to inspire, 150–151
“The Performance Frontier:
Innovating for a Sustainable Strategy,” 80
Regenerative Design for Sustainable Development, 48–49
Walmart’s commitment, 166–167
system archetypes, 80–81
Szaky, Tom, 19
T
Taylor, Frederick, 119
technical metabolism of industrial materials, 50
technical nutrients for industry, 50
Tennant Company, 153–154
360-degree feedback, 134
Throw & Grow confetti, 34
To Sell Is Human: The Surprising Truth About Moving Others, 137
tools for
department-to-mind-set principle, 136–137
growth-to-growth principle, 99–101
line-to-circle principle, 62–63
plan-to-model principle, 117–120
vertical-to-horizontal principle, 79–82
Towards the Circular Economy, 52
Toyota Production System, 115–117
transdisciplinarity, 135
description, 100
Eco-Superior products, 34
green consumption, 155
“Triumph of the Lean Production System,” 115
tsunami, effect on Japanese fishing industry, 8
Tyson, Mike, 116
U
Uber, 56–57
Unruh, Gregory, 144
UTEC (University of Technology and Engineering), 34
utility, economic, 88
V
vertical-to-horizontal principle
case studies, 67–79
crowdsourcing, 76–78
feedback loops, 80–81
open innovation, 81. See also crowdsourcing. overview, 37–38, 66–67
stakeholder mapping, 81–82
supply chain risk management, 80
system archetypes, 80–81
systems thinking, 80–81
tools for, 79–82
Vertu cell phone, differentiation strategy, 26–27
video game refurbishment, 52–54
Volvo Aero, 90
von Helmholtz, Hermann, 87
W
Walker, Rob, 19
Walmart
commitment to sustainability, 166–167
right-sizing packaging, 167
Walras, Léon, 87
waste. See also landfills; recycling; refurbishing; reuse.
floating in the oceans, 16
manufacturing desktop computers, 15–16
manufacturing products from, 19
throwaway economy, 16
zero waste to landfill, 130–134
“Waste equals food.,” 17
water, drinkable
from billboards, 34
scarcity of, 13–14
water resources. See also specific resources.
average daily consumption in the U.S., 13
savings, producing solid shampoo, 32
scarcity, 13–14
storm water management, 51–52
Weber, Max, 124
A Whole New Mind, 17–18
why, what, and how, 97–99
“Why the Lean Start-up Changes Everything,” 119
willingness to pay for green products, 143–145
wind energy, 21–22
wisdom, 125–126
Wright, Jeff, 44
Z
zero waste to landfill, 130–134