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ISBN-13: 978-0-13-610681-4 (hbk)
Cover Designer: Margaret Kenselaar
Library of Congress Cataloging-in-Publication Data
Nagle, Thomas T.
The strategy and tactics of pricing / Thomas T. Nagle, John E. Hogan, Joseph Zale.—5th ed.
p. cm.
ISBN-13: 978-0-13-610681-4
1. Pricing. 2. Marketing—Decision making. I. Hogan, John E., Ph.D. II. Zale, Joseph. III. Title.
HF5416.5.N34 2010
658.8'16—dc22
2009047553