Part 3

Building and Maximizing Product Success: From Development to Retirement

IN THIS PART…

Identify the success factors for the most common development methodologies your engineering team is likely to use.

Validate your product so you know when it’s ready for your customers to use.

Find out what makes a successful launch and how to decide which type of launch is right for your situation. Execute the launch effectively to make sure your product achieves or exceeds the goals you’ve set.

Discover how to take advantage of each part of the marketing process to maximize your sales.

Ensure that, when appropriate, you quietly and efficiently remove a product from market while keeping your customers satisfied.