Behavioral applications. See also Gender applications; ­Psychological applications; Sociological applications

• accountants and Machiavellian traits, 360

• attempted suicide methods, 140

• bullying, 456

• cell phone handoff behavior, 141

• dating and disclosure, 23, 329

• divorced couples, 123–124

• employee behavior problems, 141

• eye and head movement relationship, 570

• fish feeding, 96, 569

• interactions in children’s museum, 41, 280, 469, 484

• Jersey City drug market, 23

• last name effect, 180, 382, 402, 539

• laughter among deaf signers, 396, 402

• married women, 241

• money spent on gifts (buying love), 23

• parents’ behavior at gym meet, 243

• personality and aggressive behavior, 263–264

• planning-habits survey, 456–457

• rudeness in the workplace, 385–386, 411

• service without a smile, 386

• shock treatment to learners (Milgram experiment), 146

• shopping vehicle and judgment, 78, 207, 384

• spanking, parents who condone, 241, 362

• teacher perceptions of child behavior, 360

• time required to complete a task, 330

• walking in circles when lost, 338

• working on summer vacation, 192, 222

Beverage applications:

• alcohol, threats, and electric shocks, 209

• alcohol consumption by college students, 264, 490, 491

• alcoholic fermentation in wine, 399

• bacteria in bottled water, 288

• bursting strength of bottles, 410

• coffee, caffeine content of, 288, 356

• coffee, organic, 345

• coffee, overpriced Starbucks, 280

• drinking water quality, 21

• lead in drinking water, 82

• “Pepsi challenge” marketing campaign, 360

• Pepsi vs. Coca-Cola, 7–8

• restoring self-control when intoxicated, 433

• soft-drink bottles, 245

• temperature and ethanol production, 433

• undergraduate problem drinking, 264

Biology/life science applications. See also Dental applications; Forestry applications; Marine/marine life applications

• African rhinos, 128

• aircraft bird strikes, 281, 288

• antigens for parasitic roundworm in birds, 274, 294

• armyworm pheromones, 457

• bacteria in bottled water, 288

• bacteria-infected spider mites, reproduction of, 274

• beetles and slime molds, 467

• blond hair types in the Southwest Pacific, 91

• body length of armadillos, 107

• chemical insect attractant, 160

• chemical signals of mice, 141, 193, 233

• chickens with fecal contamination, 243

• colored string preferred by chickens, 264

• comparing measuring instruments, 400–401

• crab spiders hiding on flowers, 51–52, 336, 357

• crop damage by wild boars, 128, 153

• dehorning of dairy calves, 344

• DNA-reading tool for quick identification of species, 317

• ecotoxicological survival, 222–223

• environmental vulnerability of amphibians, 180

• extinct birds, 21, 42, 78, 82, 155, 297

• fallow deer bucks’ probability of fighting, 140–141, 155

• fish feeding, 96

• fish feeding behavior, 569

• flight response of geese to helicopter traffic, 492–493

• giraffe vision, 272, 287, 530–531, 540–541

• great white shark lengths, 338

• habitats of endangered species, 216

• identifying organisms using computers, 345

• inbreeding of tropical wasps, 299, 361

• killing insects with low oxygen, 346, 491–492

• Mongolian desert ants, 63, 97, 170–171, 440, 514, 522, 548, 560

• mortality of predatory birds, 570

• parrot fish weights, 361

• pig castration, 441

• radioactive lichen, 108, 298, 362

• rainfall and desert ants, 272, 560

• rat damage to sugarcane, 460

• rat-in-maze experiment, 72–73

• rhino population, 39

• roaches and Raid fumigation, 264

• salmonella in food, 300, 457

• shrimp quality, 356

• supercooling temperature of frogs, 244

• swim maze study of rat pups, 441

• USDA chicken inspection, 128

• water hyacinth control, 179–180

• zoo animal training, 300

Business applications:

• accountant salary survey, 300

• accountants and Machiavellian traits, 360

• blood diamonds, 153, 222

• brokerage analyst forecasts, 139

• brown-bag lunches at work, 299

• child labor in diamond mines, 541

• consumer sentiment on state of economy, 277–278

• corporate sustainability, 22, 50, 61–62, 77, 92, 236, 262, 293, 328

• employee behavior problems, 141

• employee performance ratings, 208

• executive coaching and meeting effectiveness, 209

• executives who cheat at golf, 143

• expected value of insurance, 174–175

• facial structure of CEOs, 263, 294, 329

• gender and salaries, 88–89, 392–393

• goodness-of-fit test with monthly salaries, 494–495

• job satisfaction of women in construction, 483

• lawyer salaries, 100

• museum management, 41–42, 102, 129, 467

• nannies who worked for celebrities, 280

• nice guys finish last, 512–513, 521, 547, 562

• overpriced Starbucks coffee, 280

• “Pepsi challenge” marketing campaign, 360

• rudeness in the workplace, 385–386, 411

• salary linked to height, 540

• self-managed work teams and family life, 442

• shopping on Black Friday, 263, 288

• shopping vehicle and judgment, 78, 207, 384

• trading skills of institutional investors, 349–350

• work-life balance, 553–554

• Zillow.com estimates of home values, 22