Index

A

ABB (Asea Brown Boveri), 116

Abbey Press, 45–46, 100

ABC 20/20 (TV program), 234–235, 236

ABC (television network), 109, 111, 131, 215, 223, 234, 236, 267, 269

Academy of Motion Picture Arts and Sciences, xiii, 7, 84, 135, 175

ACSI (American Customer Service Index), 271

Active noise system (ANS), 102, 178

ADHD (Attention-Deficit/Hyperactivity Disorder), 122–123

Advantage, competitive, 58, 75, 105, 212, 252

Advertising, 137, 183–184, 185, 202, 205

Aladdin (film), 170, 218

Albrecht, Karl, 3

Alignment, mission and vision, 50–55

“All for one and one for all” (See Teamwork)

Allen, Thomas J., Jr., 90, 94

Alliances (See Partnerships)

Altenbaumer, Larry F., 64

American Customer Service Index (ACSI), 271

AmerUs, 120

Anaheim, CA, real estate, 43–44

Anderson, Eric, 166, 167

Animal House (film), 96

Animal Kingdom theme park, 202, 221, 267, 269–270

Animation:

cost of, 170

innovation, 3, 4, 6, 42–44, 108

quality, 43, 111, 203, 223

re-release policy, 42–43

storyboarding, 165–166

teamwork, 83–84

ANS (active noise system), 102, 178

Apple Computer, 233, 270

Appraisal, performance, 159–160, 164

Appreciation of others, 96, 155, 164

Aristotle, 157

Armed forces, resort for, 115

Asea Brown Boveri (ABB), 116

Association of Strategic Alliance Professionals, 105–106

Atlantis: The Lost Empire (film), 218

Attention-Deficit/Hyperactivity Disorder (ADHD), 122–123

Attitude and training, 157–158

Auerbach, Red, 95

Awards (See specific companies)

B

“Backstage,” behind the scenes as, ix

Bain Consulting, 62

Bambi (film), 47, 61

Bass family, 137, 138, 219

Beauty and the Beast (film), 61, 139, 218, 221, 270

Believe, 37–124

The Cheesecake Factory, 227–228

commitment to, 10, 268–269

customer service, 61–82

Walt Disney’s, 37–50, 53, 83–84

Downtown School, 232–234

Ernst & Young, 240–242

in excellence, 3–5, 7–9, 42–44, 156–159, 202–204

formalizing beliefs, 40–42

Four Seasons Hotels and Resorts, 245–247

Griffin Hospital, 249–250

innovation, 6–7, 46–50

John Robert’s Spa, 257–260

leadership, 37–60

Men’s Wearhouse, 263–264

mission alignment, 50–55

partnerships, 105–124

process graphic, 275

teamwork, 83–104

“Walt’s Way,” 2, 9–11, 268–269

Whirlpool Global No-Frost Team, 50, 56, 79, 95

BellSouth, 206

Benchmarking, 3, 4–5, 215

Benn, Richard, 22

Best practices, 215

Blizzard Beach, Disney World, 19–20

Blue sky process, 19, 169–173

Boston Celtics, 95

BP (British Petroleum Ltd.), 25–26, 28, 134

Brainstorming, 23, 85, 93, 185, 187–189, 194

Bristol-Myers Squibb Company, 24, 72, 89, 98, 114, 131, 191

British Petroleum Ltd. (BP), 25–26, 28, 134

Broadway, 139–140, 221, 269

Broken Squares, 178–179

Brooks, Roger, 120

Brown, Hubie, 95

Browne, John, 26

“Bump the lamp,” 210

Business alliances (See Partnerships)

Byfuglin, Max, 112, 229

C

Caldwell Van Riper (CVR), 49–50

California Adventure, 267

Camp Kern, YMCA, 206–209

Candioty, Linda, 183, 226–227, 229

CAP (Commonwealth Alliance Program), 112

Capodagli, Bill, 18, 69, 142, 208–209

Carlzon, Jan, 76

“Cast members,” 8 (See also Employees)

Celebrations, 96–97, 155, 163, 172

Centers, planning, 93–94, 175–178

Certification vs. partnership, 112–114

Change initiation, 22–23 (See also Dream Retreats)

Charmel, Patrick, xii, 32–34, 38, 80, 82, 249–255, 282

The Cheesecake Factory:

awards, 277–278

business summary, 278, 279

as Disney Way example, xii, 111–112, 181–184, 212–213, 226–231

The Children’s Place Retail Stores, Inc., 139

Chopra, Deepak, 265

Christensen, John, x, 137

Chrysler, 94, 128–129, 173

Clay, William, 129

CMA Canada, 21–22

Co-location, 93–94, 101, 102, 177–178

Coca-Cola, 109

Codes of conduct, 67–68, 240

Coldwell Banker, 65

Collective effort, 100

Commitment to beliefs, 268–269

Common focus, teamwork, 86–87

Commonwealth Alliance Program (CAP), 112

Communication:

co-location, 93–94, 101, 102, 177–178

face-to-face, 25, 73, 162, 176, 190–191

planning, 175–178

storyboarding, 171–173, 177, 190–192

Competition, 95, 111

Competitive advantage, 58, 75, 105, 212, 252

Complaints, 41, 53, 63–68, 72, 93, 97, 133, 209

Continuous improvement, 163

Cook, Dick, 223

Cooper, Christine, 254

Creativity:

commitment to, 10

cost and, 6–7, 170, 202–206

current challenges, 272–273

Dare, 18–21

Dreams, 5, 18–21

ideas, 7–9, 26–30, 169–173

imagineering, 19–20, 111, 185, 269

management of, 170–175

project management, 170–175

teamwork, 91

“Walt’s Way,” 215–224

Credo, 1, 4, 224

Cross, William “Bill,” 73, 96, 131–132, 208, 209

Cross-functional teams, 191

Crowther, Bosley, 108

Cryan, Mike, 26–27

Cultural differences, teamwork, 107, 164

Culture, 10, 22–23, 41, 44–46

Culture, corporate, 10, 22–23, 44–46

Cunningham, Judi, 151

Customer service (Believe), 61–82

complaints, 41, 53, 63–68, 72, 93, 97, 133, 209

current challenges, 221–222, 271–272

Dream Retreats, 65

examples, 67–68, 79–82, 258–260

feedback, 27, 75–76

The Golden Rule, 85

importance of customers, 62–74

innovation, 48–49, 69–72

leadership, 62–64

mission, 66

perception of, 76–78

problem solving, 69–72

process superiority, 48–49, 71–74, 162–163, 192–196, 275

questions and actions, 78–79

training, 74–76, 153–154

The Walt Disney Company, 4–5, 48–49, 61–62, 65, 221–222

“Walt’s Way,” 61–62

welcoming, 64–69 (See also Employees)

CustomerThinkCorp, 76

CVR (Caldwell Van Riper), 49–50

Cynicism, 53, 100

D

Daley, Mary Lou, 231, 233

D’Amelio, Peter, 184, 213, 229, 230

Darden Restaurants, 112

Dare, 127–145

The Cheesecake Factory, 181–184, 228–230

creativity, 18–21

Downtown School, 234–235

Ernst & Young, 240–242

examples, 141–145

forms of risk, 133–134

Four Seasons Hotels and Resorts, 247

fun, 136–138

Griffin Hospital, Derby, CT, 250–252

hiring policies, 134–136

John Robert’s Spa, 260

leadership, 138–140

Men’s Wearhouse, 264–265

as philosophy, 2, 9–11

process graphic, 275

questions and actions, 140–141

short-term mentality avoidance, 131–133

support and solid fundamentals, 128–131

“Walt’s Way,” 2, 9–11

Whirlpool Global No-Frost Team, 141, 180–181

workplace fun, 136–138

Day, Jake, 47

Deegan, Marge, 250–251

Deloitte Touche Tohmatsu, 139

Deming, W. Edwards, 160, 162

Denny’s, 64

Des Moines Business/Education (B/E) Alliance, 119–120, 150, 231–238

Des Moines School District, IA, 119–124, 231–238

Details (Do), 201–213

Animal Kingdom, 270

commitment to, 8, 10

examples, 211–213

financial balancing act, 201–202, 204–206

measuring results, 206–210

and perfection, 202–206

perfectionism, xi–xii, 7–9, 61–62, 149, 202–210, 230, 274

questions and actions, 210–211

storyboarding, 187, 196

“Walt’s Way,” 201–202

DHG (Dunn Hospitality Group), 66–68, 206

DiJulius, John and Stacy, 103–104, 197–200, 255–261

Diller, Barry, 219

Dischinger, Terry, 10–11, 137

Dischinger Orthodontics, 10–11, 137

Disney, Roy E. (Walt’s nephew), 138, 216, 218, 221–222

Disney, Roy O. (Walt’s brother), 6, 27, 37, 106, 107, 114, 128, 138, 216, 223

Disney, Walter Elias “Walt”:

beliefs of, 37–50, 53, 83–84

death of, 138

Disney University vision, 150

as dreamer, 4–9, 27

early life and career, 1, 4, 5, 37

on employees, 78

financial considerations, 6, 42–43, 106–110, 170, 202–203

idea execution, 7–9, 169–171

innovation, 27–28, 172–173

long-term mentality, 42–43

mission of, 1, 4, 224

partnerships, 100, 106–112

perfectionism, 7–9, 61–62, 149

risk-taking, 1, 4, 6–7, 108–109, 128, 129

storytelling by, 6, 17–18, 185–187

on television, 131

training, 149–150, 151–152 (See also “Walt’s Way”)

Disney Brothers Studio, 106–107, 223

Disney California Adventure, 267

Disney Channel, 131

Disney College Programs, 110

Disney Company (See Walt Disney Company)

Disney Golf Resort Hotel, 115–116

The Disney Inn, 116

Disney Institute, 111

Disney Stores, 90, 139

Disney University:

belief formalization, 40–41, 74

details, 203–204

evolution of, 152–153

origins of, 150

Traditions Program, 41, 152

values communication, 114

Vision Align, 51–54, 74 (See also Walt Disney World)

Disney Vacation Club time-shares, 48–49

Disney War (Stewart), 218

The Disney Way (See “Walt’s Way”; specific topics)

Disney World, 216 (See also Walt Disney World)

Disneyland:

author experience in, 2

building, 7–9, 17, 109–110, 127–128

50th anniversary, 10

need for attention, 138

opening, 61, 150, 151

perfectionism at, 7–9, 203

real estate for, 43–44

training for, 150

Walt’s vision for, 224 (See also Walt Disney World)

Disneyland Paris (EuroDisney), 74, 115

DisneyQuest, 181

Diversity, team, 92

Do, 149–266

The Cheesecake Factory, 230–231

details, 201–213

Downtown School, 235–238

Eisner’s mixed record, 215–222

Ernst & Young, 242–244

Four Seasons Hotels and Resorts, 247–248

Griffin Hospital, Derby, CT, 252–255

John Robert’s Spa, 261

Men’s Wearhouse, 265–266

as philosophy, 2, 9–11

planning, 169–184

practice, 149–168

process graphic, 275

re-creating magic, 215–224

storyboarding, 185–200

training, 149–167

“Walt’s Way,” 2, 9–11

Whirlpool Global No-Frost Team, 177–178, 180, 190, 191, 197, 211

Donovan, Tracy, 121

Down and Out in Beverly Hills (film), 269

Downtown School (Des Moines, IA):

awards, 150–151, 278

business summary, 279

as Disney Way example, 119–124, 150–151, 231–238, 271

Drake University School of Education, 150–151

Dream, 18–34

The Cheesecake Factory, 226–227

Dream Retreats, 18–34

Downtown School, 231–232

Ernst & Young, 238–240

Four Seasons Hotels and Resorts, 244–245

Griffin Hospital, 248–249

John Robert’s Spa, 255–257

Men’s Wearhouse, 261–263

process graphic, 275

into reality, 5–9

“Walt’s Way,” 2, 5–11

Whirlpool Global No-Frost Team, 23–24, 31

Dream. Believe. Dare. Do. philosophy, 2, 9–11 (See also specific elements)

Dream Retreats, 18–34

creativity, 18–21

customer service, 65

employee participation, 21–23

examples of, 23–26, 31–34, 132, 137, 156, 158, 198

ideas, 26–30

learned behavior transference, 29–30

measuring results, 206

questions and actions, 30–31

storytelling and, 18–19, 23

DreamWorks SKG, 28, 219, 220

Drees, Jan, 119–121, 123, 150, 151, 231, 234, 235, 237, 238

Dreyer, R. S., 89

Dumbo (film), xiii, 169–170

Dunn, John, 66–68, 205–206

Dunn Hospitality Group (DHG), 66–68, 206

DVD re-release policy, 43

E

Eastman Kodak, 110, 204

Edison, Thomas, 28

Edison Award, 64, 158

Edison Electric Institute (EEI), 64

EEI (Edison Electric Institute), 64

Egan, Jake, 50

Eisner, Michael:

ABC acquisition, 111, 269

“bump the lamp,” 210

conflict with, 217–222

early life, 220

early performance, 216–217

idea solicitation, 27–28, 90

joins Walt Disney Company, 134, 138, 219

on long-term view, 44, 139

at Paramount Pictures, 134, 219

paranoia of, 218–222

partnerships, 110

performance, 210–217

risk-taking by, 139, 216–218, 269–270

time-share pressures, 48

“Walt’s Way” rejection, 111, 221

Wells partnership, 216, 218–221

Emotional intelligence, 166

The Emperor’s New Groove (film), 218

Employees:

empowerment, 10, 26, 64, 91, 158, 161

front-line, 40, 78, 88, 90–91, 115, 153, 200

hiring, 41, 134–136, 165–166, 237, 247, 256, 264

partnership, 7–9, 27–30, 38–42, 90–91

performance appraisals, 159–160, 164

suggestions by, 27, 90–93, 98–99, 112, 116, 186, 188, 195

turnover, 3, 21–22, 207, 248, 264

welcoming as guests, 64–65 (See also Customer service; Dream Retreats; Teamwork; Training)

Empowerment, employee, 10, 26, 64, 91, 158, 161

Entertainment:

finest entertainment mentality, 3, 4, 39, 54, 223

“good show” mentality, 4, 7, 39–40, 78, 149, 152, 202–204, 267–269, 274

holistic approach to, 202–203

as mission, 1, 4, 39, 50–55, 66, 87–89, 223–224

EPCOT Center, 90–91, 110, 138

Ernst & Young:

awards, 279–280

business summary, 280

as Disney Way example, 142–145, 238–244

EuroDisney (Disneyland Paris), 74, 115

Ewert, Doug, 264, 265

Excellence, 3–5, 7–9, 42–44, 156–159, 202–204

F

Face-to-face communication, 25, 73, 162, 176, 190–191

Facilitator, storyboarding, 192–194

Fantasia (film), 108–109

Farnsworth, Megan, 122

Father Carl (Abbey Press), 45–46, 100

Feedback, 27, 75–76, 162, 164, 190

Felix the Cat, 107

Ferraro, John, 243

Fiat, 4

Film-making (See Animation; specific films)

Financial considerations:

balancing act, 201–202, 204–206

cost and creativity, 6–7, 170, 202–206

details, 201–204

of Walt Disney, 6, 42–43, 106–110, 170, 202–203

of Eisner, 218–222

initial investment, 1

risk taking, 6

The Walt Disney Company, 10, 216, 218–222, 221

FISH! (Christensen), 137

“Fish Philosophy,” ix

“Five Tips for Managing Creativity” (Iger), 222

Flexible Work Arrangement (FWA), Ernst & Young, 243

Flipcharts, 121, 187, 189

Focus, common teamwork, 86–87

Focus groups, 76, 79, 80, 189, 251

Ford, Henry II, 129

Ford, William Clay, 129

Ford Motor Company, 105, 129

Formalized beliefs, leadership, 40–42

Fortune (magazine), 34, 44, 129, 132, 143, 205, 243, 248

Four Seasons Hotels & Resorts:

awards, 280–281

business summary, 281

as Disney Way example, 57–60, 64–65, 69–71, 84–85, 137, 243–248, 250, 273, 281–282

Frampton, Susan, 82, 254

Frankl, Viktor, 157

Freeman, David, 250

Freer, Jim, 240

Frito Lay, 109

Front-line employees, 40, 78, 88, 90–91, 115, 153, 200

Fun, workplace, 136–138

FWA (Flexible Work Arrangement), Ernst & Young, 243

G

Gates, Bill, 28, 69

General Electric (GE), 237

General Motors (GM), 129

Giss, Richard, 139

Glasser, William, 236

Goames, Mike, 90–91

Goethe, Johann Wolfgang von, 53

The Golden Rule, 57–60, 85, 244–248

Goldman, Richard “Richie,” 262, 265

Gong Show at Walt Disney Company, 27, 28, 38, 90

Good Night, and Good Luck (film), 84

“Good show” mentality, 4, 7, 39–40, 78, 149, 152, 202–204, 267–269, 274

Grand Lux Cafe, 184

Greenleaf, Robert, 165, 262–263

Griffin Hospital (Derby, CT):

awards, 281–282

business summary, 282

as Disney Way example, 32–34, 38, 79–82, 238, 248–255, 281–282

Griffin Uncensored, 33

“Guests,” customers as, ix (See also Customer service)

Guidelines for storyboarding, 193

H

Haas, Robert, 39

Habits and training, 156–159

Hammond, Eric, 257, 261

Harmon, Renee, 232, 236, 238

Harris, Kathryn, 270

Hartke, Brian, 24–25

Henger, Wolf, 245, 246, 248

Hercules (film), 28, 38

Hewlett-Packard (HP), 271

Hierarchical restructuring, teamwork, 89–91

Higgins, Cathy, 33

Hiring policies, 41, 134–136, 165–166, 237, 247, 256, 264

Holistic approach:

to business, 128, 210

to employees, 274

to entertainment, 202–203

to medicine, 249, 265

to project management, 176, 178–180

Holmes, Deborah, 144

HP (Hewlett-Packard), 271

Human resources, 84

The Hunchback of Notre Dame (film), 38

I

Iacocca, Lee, 128–129, 173

Ideas, 7–9, 26–30, 46, 169–173

Iger, Robert “Bob,” 111, 202, 270

Illinois Power, 64, 98, 158, 189, 191–192

Imagineering, 19–20, 111, 185, 269

Inc. magazine, 250

Inclusive approach, 21, 207, 239

Indianapolis, IN, 129–130

Industry Week, 26

Innovation:

in animation, 3, 4, 6, 42–44, 108

beliefs, 6–7, 46–50

customer service, 48–49, 69–72

by Walt Disney, 27–28, 172–173

leadership, 46–50

and problem solving, 69–72

process, 48–49, 162–163

risk-taking, 134–136 (See also Creativity)

Iowa State Education Association, 119–124

J

Jiminy Cricket, 6, 8, 204

Jobs (See Employees)

Jobs, Steve, 223

John Robert’s Spa (Cleveland, OH):

awards, 283

business summary, 283

as Disney Way example, 197–200, 255–261

Johnson, Roger, 95

Jungle Cruise, Disneyland, 39–40, 161, 202

K

Katzenberger, Jeffery, 218–219, 220

Kennedy, John F., 9

Kimball, Ward, 6, 18

Kinn, Jennifer, 104

Klein, Joel, 235

Knowledge and training, 157

Kodak, 110, 204

Kohn, Alfie, 95

Koshima island monkeys, 29

L

Land purchases, 43–44

Lane, Eric, 263, 264

Laskawy, Phil, 142, 143, 242, 243

Lasseter, John, 111, 223

Leadership (Believe), 37–60

current challenges, 271–273

customer service, 62–64

Dare, 138–140

examples, 56–60

formalized beliefs, 40–42

innovation, 46–50

long-term mentality, 42–46

management style, 133, 134, 170, 240, 274

mission alignment, 50–55

problem solving, 84

questions and actions, 55–56

risk, 138–140

risk-taking, 133–134

teamwork, 89–91

and teamwork, 84–85

values, 37–40

Leading at the Speed of Change (Capodagli), 91

Lensing Wholesale, 41–42, 97–98

Levi Strauss Company, 38–39

Lewin, Kurt, 161–162

Licensing, 107–109, 139, 205, 222–223

Lilo and Stitch (film), 218

Limited, Inc., 65

Linkletter, Art, 109, 233

The Lion King (film), 43, 140, 218, 219, 221, 269, 270

The Lion King 1 1/2 (film), 221

The Little Mermaid (film), 175, 218

Lombardi, Denis, 184

Long-term mentality:

commitment to, 10, 30, 42–46

current challenges, 272–273

customer service, 65, 77

defined, 42

leadership, 42–46, 132, 272–273

mission alignment, 50–55

people-centered culture, 246–247

Performance Learning Cycle, 155

vs. short-term, 10, 42–46, 51, 131–133, 160, 239

Los Angeles Times, 270

Lott, Thaddeus, 122

Ludwig, Doug, 85, 244, 246, 247

Lugar, Richard, 130

M

Magic Kingdom, 216

Maister, David, 239, 241–242

Makris, Felisha, 104

Malcolm Baldridge National Quality Award, 158

Management style, 133, 134, 170, 240, 274

Manuals, corporate policy, 86, 91

Maor, Shlomo, 166–167, 263, 264

McColgin, Jerry, 12, 24, 31, 56–57, 79, 102, 118, 141, 164, 180, 197, 211

Mead Johnson, 24–25, 72–73, 89, 96, 98, 121, 208–209

Measurement of success, 206–210

Mello Smello, 111

Men’s Wearhouse:

awards, 283–284

business summary, 284

as Disney Way example, 12–13, 96–97, 135–137, 165–167, 238, 261–266

Merhige, Jeff, 207, 208

Merry-go-round, Disney World, 204

Mickey Mouse, 4, 38, 48, 107, 108, 109, 188

Mickey Mouse Book, 109

Miner, Jon and Leah, 111

Minnie Mouse, 109

Mintz, Charles, 107

Mission, 1, 4, 39, 50–55, 66, 87–89, 223–224

“Moments of truth,” 76

Monet, Claude, 135

Monkeys, Koshima island, 29

Monorail, Disneyland, 172

Montgomery, Donnie, 98

Motivation, 272–273

Motorola, Inc., 136, 158–159

MRT (Mutual Respect and Trust) Committee, CMA Canada, 21

Multifunctional teams, 84, 87–89

Murrow, Edward R., 84

Music, 175

Mutual Respect and Trust (MRT) Committee, CMA Canada, 21

N

Naisbit, John, 137–138

National Lampoon, 96

New Amsterdam Theater, New York, 140

New Iowa School Development Corporation, 151

New York Times, 108

Nielson, Kay, 175

No Contest: The Case Against Competition (Kohn), 95

Nordstrom, 68–69, 91, 230

Nordstrom, Bruce, 68, 69

Nunis, Dick, 39, 201

O

O’Donohue, Mike, 98

Okura, Robert, 213

101 Dalmatians (films), 270

Origins of storyboarding, 186–188

Orlando, FL, real estate, 44

Oswald the Rabbit, 107, 115

Overton, David, xii, 181–184, 212–213, 226–230, 238

Overton, Evelyn, 111–112

P

Paramount Pictures, 134, 219

Partnerships (Believe), 105–125

vs. certification, 112–114

of Walt Disney, 100, 106–112

with employees, 7–9, 27–30, 38–42, 90–91

examples, 118–124

forms of, 107–109

impact of, 106–112, 216–221

lessons learned, 114–117

licensing, 107–108, 139, 205

possibility expansion, 106–107

problem solving, 123

prosperity, 109–112

questions and actions, 117–118

restructuring organization, 112–117

retail, 111, 114

strategic alliances and competitive advantage, 105–106

with suppliers, 3, 10, 97–98, 100, 112–119, 141, 275 (See also Teamwork)

“People First/Point” at Ernst & Young, 142–145, 239–242

Perception, 27, 32, 75–78, 222, 243, 250

Perfectionism, xi–xii, 7–9, 61–62, 149, 202–210, 230, 274

Performance appraisal, 159–160, 164

Performance development plans, 160–163

Performance Learning Cycle, 154–156

Personal development plans, 160–163

Peter Pan (film), 2

Peters, Tom, 63

Physics Department, San Jose State University, 76–77

Pike Place Fish Market (Seattle, WA), 137

Pinocchio (film), xiii, 6, 18, 40, 204

Pirates of the Caribbean (film), 221

Pirates of the Caribbean (theme park attraction), 8, 91

Pixar, xii, 111, 218, 221–223, 270

Pizzinato, Elizabeth, 244, 246

Planetree, 81–82, 252–254

Planning (Do), 169–184

blue sky process, 19, 169–173

centers for, 93–94, 175–178

communication, 175–178

creativity management process, 170–175

examples, 180–184

holistic approach, 178–179

personal development plans, 160–163

questions and actions, 179–180

steps in, 171–172

“Walt’s Way,” 149–150 (See also Storyboarding)

Pleasure Island attraction, Disney World, 19–20, 53

Plumbing & Industrial Supply, 77, 156

Policy manuals, corporate, 86, 91

Post-it notes, 72

Powanda, William “Bill,” 81–82, 249, 253, 254–255

Practice (See Training)

Principles (See “Walt’s Way”)

Problem solving:

customer service, 69–72

face-to-face communication, 25, 73, 162, 176, 190–191

leadership, 84

partnerships, 123

risk, 133

storyboarding technique, 185, 187, 196

teamwork, 232–233

Process superiority, 48–49, 71–74, 162–163, 192–196, 275

Project management, 170–180

blue sky process, 19, 169–173

co-location, 93–94, 101, 102, 177–178

creativity, 170–175

holistic approach to, 176, 178–180

planning centers, 175–178

vision and idea-generation, 173

“Walt’s Way,” 8

Q

Quality, 98, 160, 206–210

R

Rainbow Babies, 103–104

Ramis, Harold, 96

Raytheon Company, 42

R&D Division, Walt Disney Company, 46–47

Re-release policy, 43

Reagan, Nancy, 70

Real estate, 43–44

Reinforcement of teams, 94

Reinventing the Corporation (Naisbit), 137

Responsibility for training, 151–153

Restructuring organization, partnership, 112–117

Retailing:

Disney Stores, 90, 139

licensing, 107–109, 139, 205, 222–223

partnerships, 111, 114, 270–271

perception of, 63, 77

re-release policy, 42–43 (See also specific companies)

Rewards, 10, 94–95, 155

Risk and risk-taking:

commitment to, 10

by Walt Disney, 1, 4, 6–7, 108–109, 128, 129

by Eisner, 139, 216–218

hiring policies, 124–126

innovation, 134–136

problem solving, 133

vs. short-term mentality, 133–134

support for, 128–130

types of risk, 133–134 (See also Dare)

Ritalin, 122–123

Ritter, Mike, 240

Roger Rabbit (film), 210

Rohde, Joe, 269

Rosenbluth, Hal, 126

Ruthless People (film), 269

S

Safety concerns, 39–40, 53, 54, 112

Samy, Regina, 27

Scandinavian Airlines, 76

Schneider, Peter, 27–28, 38, 205

School of Nursing, Indiana University, 116

Schumacher, Tom, 27

Schwartz, Kenneth, 251–252

Secret Service (DiJulius), 256

Security officers, theme parks, 41

Self-assurance, 153, 274

September 11, 2001, terrorist attacks, 145

Servant Leadership, 165–166, 262–263

Service America (Albrecht and Zemke), 3

Shades of Green Resort, 115

“Share the spotlight” (See Partnerships)

Sharp, Isadore “Issy,” 57–60, 84–85, 238, 244–245, 247, 286

Short-term mentality:

vs. long-term, 10, 42–46, 51, 131–133, 160, 239

risk-taking, 133–134

stock performance, 218

Vision Align, 51–54, 74

“Show,” theme parks as, ix

Simpson College, 151

Six Sigma, 158–159

Skepticism, 3, 7, 139–140, 188–190

Skip-level meetings, 190

Snow White and the Seven Dwarfs (film), 3, 6, 7, 43, 84, 127, 136, 203, 235

Snyder, Michael, 49

Song of the South (film), 175

“The Sorcerer’s Apprentice” from Fantasia, 108

Sperlich, Harold, 129

Speros, Jim, 145

Spielberg, Stephen, 28

Splash (film), 269

Sponsorships, corporate, 109, 110

“Spray and pray method” training, 154

Staff (See Employees)

Steamboat Willie (short film), 4, 127

Stevenson, Scott, 21

Stewart, James, 218

Stokowski, Leopold, 108

Storyboarding (Do), 185–200

vs. brainstorming, 185, 187–189, 194

communication, 190–192

defined, 185

examples, 197–200

facilitator, 192–194

vs. flipcharts, 121, 187, 189

guidelines, 193

origins of, 186–188

problem solving, 185, 187, 196

process, 192–196

project management, 8, 10

questions and actions, 193, 196

skepticism, 188–190

starting to use, 192–193

supplies for, 192

types of, 195

“Walt’s Way,” 185–186

Storytelling, 6, 17–19, 23, 41, 86, 185–187

Stossel, John, 234

Strategic alliances and competitive advantage, 105–106

Stravinsky, Igor, 108

Strouse, Charles, 106

Stumpo, Barbara, 252

Style of management, 133, 134, 170, 240, 274

Suggestions, employee, 27, 90–93, 98–99, 112, 116, 186, 188, 195

Supplier relationships, 3, 10, 97–98, 100, 112–119, 141, 275

T

Taylor, Katie, 245, 246, 247

Taymor, Julie, 140

Teamwork (Believe), 83–104

building teams, 91–97

celebrations, 96–97, 155, 163, 172

co-location, 93–94, 101, 102, 177–178

collective effort, 100

common focus, 86–87

creativity, 18–21, 218

cross-functional, 191

cultural differences, 107, 164

examples, 102–104

hierarchical restructuring, 89–91

Imagineering, 19–20, 111, 185, 269

leadership, 84–85, 89–91

mission execution, 87–89

questions and actions, 101–102

results, 97–100

rewards, 10, 94–95

success factors, 91–97

suggestions, 27, 90–93, 98–99, 112, 116, 186, 188, 195

trust, 91, 99–100, 134–136

value of collaboration, 83–84

at Walt Disney Company, 7–9, 17, 83–85, 90–93 (See also Partnerships)

Technical Assistance Research Programs Corporation, 65

Technicolor, 109, 127

Technomic Inc., 184

Television, ix, 2, 111, 131, 233–234, 270

Theby, Joe, 41–42

Thompson, Bob, 76

Thompson, Ken, 69

360–degree feedback, 162, 164, 190

3M, 72, 111

Thriving on Chaos (Peters), 63

Time-shares, Disney Vacation Club, 48–49

Tokyo Disneyland/DisneySea, 267

Tom Sawyer’s Island, Disneyland, 151–152

“Topolino” (Mickey Mouse), 4

Total quality management (TQM), 98, 160

Town hall meetings, 25, 190

Toy Story (film), 223

TQM (total quality management), 98, 160

Traditions Program, Disney University, 41, 152

Training (Do), 149–167

current challenges, 272–273

customer focus, 74–76, 153–154

details, 203–204

employees, 4–5, 8

examples, 164–167

excellence, 156–159

performance appraisal/development, 159–164

Performance Learning Cycle, 154–156

personal development plans, 160–163

questions and actions, 163–164

responsibility for, 151–153

“spray and pay method,”154

storyboarding in, 187

storytelling approach, 41

types of, 153–156

“Walt’s Way,” 10, 149–151

welcome employees as guests, 64–65 (See also Disney University)

Training magazine, 153, 242, 272

Treasure Planet (film), 218

Tron (film), 139

Trust, 91, 99–100, 114, 134–136, 273

Turley, Jim, 142, 143, 239, 240–242

Turnover:

asset, 63

employee, 3, 21–22, 207, 248, 264

U

UniGov in Indianapolis, IN, 130

Universal Pictures, 107

V

Value of collaboration, 83–84

Values (character), 37–40, 57–60, 107, 114, 205

Values of The Walt Disney Company, 37–38

Van der Rohe, Mies, 201

Vance, Michael, 114

Vendors, 10, 112–113, 264

Video re-release policy, 43

Video Store Magazine, 43

Vision, 10, 23, 50–55, 74, 161, 173

Vision Align, 51–54, 74

W

Wachovia Corporation, 69

Wal-Mart, 111, 114

Wall Street Journal, 222

Walt Disney Attractions, 39

The Walt Disney Company:

ABC acquisition, 111

commitment to beliefs, 268–269

current challenges, 267–270

customer service, 4–5, 10, 48–49, 61–62, 65, 221–222

Eisner joins, 134, 138, 219

excellence, 3–5, 7–9, 42–44, 156–159, 202–204

finest entertainment mentality, 3, 4, 39–40, 54, 223

Imagineering, 19–20

initial investors, 1, 106

innovation, 6–7, 46–50

long-term mentality, 43–46

new market entrance, 74

planning centers, 93–94, 175–178

policy realignment, 53

re-release policy, 43

stock performance, 10, 216–218

teamwork, 7–9, 17, 83–85, 90–93

values of, 37–38

Walt Disney Productions, 4

Walt Disney World:

Animal Kingdom theme park, 202, 221, 267, 269–270

corporate sponsorships, 109, 110

customer service, 4–5, 48–49, 61–62, 65, 221–222

details, 203

EPCOT Center, 90–91, 110, 138

hotels of, 115–116

Magic Kingdom, 216

opening, 138, 216

real estate for, 44

repeat visitors to, 10 (See also Disney University)

“Walt’s Way,” 1–13

authors’ study of, 1–3

believe, 2, 9–11, 268–269

customer service, 61–62

details, 201–202

Dream. Believe. Dare. Do. philosophy, 2, 9–11

dreams into reality, 5–9

examples, 11–13

excellence benchmark, 3, 4–5

future of, 267–268

leadership lessons, 271–273

methodology summary, 10

perfectionism, xi–xii, 7–9, 61–62, 149, 202–210, 230, 274

planning, 149–150

process graphic, 275

re-creating magic, 215–224

risk taking, 127–128

storyboarding, 185–186

thriving on challenge, 269–271

Whirlpool Global No-Frost Team, 11–12

WCG (Windsor Capital Group), 26–27

Welch, Jack, 237

Welcoming, customer service, 64–69

Wells, Frank, xii, 110, 138–139, 216, 218–221, 269

Whirlpool Global No-Frost Team, 11–12, 23–24, 31, 50, 56, 79, 95, 141, 177– 178, 180–181, 190, 191, 197, 211

Wilhite, Gerald, 45–46

Williams, Ronald, 123

Wilson, John, 45–46

Windsor Capital Group (WCG), 26–27

Winkler, Margaret, 107

Wittmack, Art, 271

The Wonderful World of Disney (TV program), ix, 2

Workplace fun, 136–138

World Trade Center destruction (9/11/2001), 145

X

Xerox Corporation, 42

Y

YMCA Camp Kern, 206–209

Young, John, 64

Z

Zemke, Ron, 3

Zimmer, George, 12–13, 96–97, 135–137, 165, 238, 261–266

Zimmer, Jimmy, 262

Zimmer, Robert, 262

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