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Book Description

The original edition of The Disney Way was awarded a coveted Best Business Book of the Year by Fortune magazine. The world's foremost experts on Disney, Bill Capodagli and Lynn Jackson revealed Walt's secret success formula that propelled his company into the highest echelon of business, creativity, innovation, and success.

Now this fully revised edition profiles a new set of diverse organizations-from The Cheesecake Factory, Ernst and Young, and Four Seasons Hotels and Resorts, to Griffin Hospital, John Robert's Spa, and Men's Wearhouse-that have redefined their businesses by embracing The Disney Way. Walt's dream, believe, dare, do credo is a powerful foundation that will support any business, drive any team, and guide any leader to newfound levels of success.

It was the Disney standard of imagination and engagement that inspired me so many years agoNow, Bill and Lynn bring these ideals and practices into practical use, with something for any dreamer to use.-from the new foreword by John Christensen, coauthor of the bestselling book FISH!

This book is about the real magic: Stimulating and harmonizing the collective energy of your people.-Ken Blanchard, bestselling author of The One Minute Manager

Table of Contents

  1. Cover Page
  2. The Disney Way
  3. Copyright Page
  4. Dedication
  5. Contents
  6. Foreword
  7. Preface
  8. Acknowledgments
  9. Chapter 1 Walt’s Way
  10. DREAM
    1. Chapter 2 Make Everyone’s Dreams Come True
  11. BELIEVE
    1. Chapter 3 You Better Believe It
    2. Chapter 4 Never a Customer, Always a Guest
    3. Chapter 5 All for One and One for All
    4. Chapter 6 Share the Spotlight
  12. DARE
    1. Chapter 7 Dare to Dare
  13. DO
    1. Chapter 8 Practice, Practice, Practice
    2. Chapter 9 Make Your Elephant Fly—Plan
    3. Chapter 10 Capture the Magic with Storyboards
    4. Chapter 11 Give Details Top Billing
    5. Chapter 12 Re-Creating the Magic
  14. PUTTING IT TOGETHER: FEATURED ORGANIZATIONS
    1. Chapter 13 Dream, Believe, Dare, Do
  15. Epilogue The Magic Continues
  16. Appendix
  17. Notes
  18. Bibliography
  19. Index
  20. About the Authors