6D
EFINING
M
OMENTS
thing.’’ These speeches serve a useful purpose. They are usually
sincere, some are genuinely inspiring, and they may even keep some
employees on the straight and narrow.
But the inspirational approach offers little help with serious con-
flicts of responsibility. The truly difficult question is the one that
Barnard and Sartre raise: What to do when one clear right thing
must be left undone in order to do another or when doing the right
thing requires doing something wrong? For managers, these problems
are especially complex. Their right-versus-right problems typically
involve choices between two or more courses of action, each of
which is a complicated bundle of ethical responsibilities, personal
commitments, moral hazards, and practical pressures and constraints.
Inspirational ethics usually avoids problems like these. It also
ignores Barnard’s warning and the problem of dirty hands. Uplifting
platitudes ring hollow for these issues. They lead to deep and turbu-
lent ethical waters. The question of right versus right sometimes
reminds managers of difficult experiences of their own, which they
would rather not recall because they involve feelings of failure, guilt,
or loss. The question Do you think you can govern innocently? is
unsettling, emotionally and intellectually. Our natural reaction is to
respond yes, but this contradicts our experience.
Yet, to make progress on these issues, one must begin by looking
them in the face. This is not a simple matter. The first step is to
examine the basic kinds of right-versus-right problems that managers
must solve. The next chapter does this through detailed accounts
of problems facing three different managers.
The second step is to understand, in depth, why right-versus-
right conflicts are so difficult. Much of the time, we think about
problems in terms of unexamined categories, the familiar little boxes
that we use to sort problems—as legal issues, business ethics issues,
management issues, and so on. And, once we put a problem in the
right box, we think we have the tools for solving it. But right-versus-
right choices can’t be forced into familiar categories, and they evade
standard solutions. Neither Barnard nor Sartre would have dwelt on
the problem of conflicting responsibilities if the answer were a simple
matter of finding the right category and applying the right concepts.
This book argues that right-versus-right choices are best under-
stood as defining moments. These are decisions with three basic charac-