CONTENTS
1. INTRODUCTION: WHY IS A DATA STRATEGY RELEVANT TODAY?
1.2 Why is gaining agreement to define and execute a data strategy so difficult?
1.3 Data is becoming readily accessible
1.4 How does a data strategy help?
2. POSITIONING THE DATA STRATEGY
2.1 Terminology – so what is a data strategy?
2.2 The relevance of a data strategy
2.3 Alignment within the organisation
2.4 A successful data strategy – making it clear!
2.5 Why is a data strategy important?
3. SETTING THE SCOPE OF THE DATA STRATEGY
3.1 What is your goal in developing a data strategy? The importance of context
3.2 Readiness and maturity of the organisation
3.3 Setting the boundaries – understanding scope and the rationale
3.4 Balancing control and exploitation in your data strategy
4. COMPOSING THE DATA STRATEGY
4.1 The importance of accessibility
5. CREATING A ROUTE MAP – AIM HIGH, PLAN DEEP!
5.1 Visionary meets realism – how to keep it grounded
5.3 Waymarkers rather than milestones
6. CONTENT, STRUCTURE AND ALIGNMENT
6.1 Approach to defining the content
6.3 Logically structuring your content
6.5 Relevancy is key to enabling effective adoption
7. COMMUNICATIONS, CULTURE AND CHANGE READINESS
7.1 ‘Culture eats strategy for breakfast’
7.5 Transitioning communications to focus on the delivery of the data strategy
8. EXECUTING THE STRATEGY – PART ONE: THE PLAN
8.1 The importance of the transition to data strategy execution
8.2 Why do data strategy implementations fail?
8.4 Dependencies – the iceberg beneath your implementation plan!
8.5 Agility and flexibility in strategy execution
8.7 Avoiding strategy paralysis
9. EXECUTING THE STRATEGY – PART TWO: DELIVERY
9.1 Assigning roles and responsibilities
9.2 Plan for action, prepare for change
9.4 Project teams, a PMO and the data and analytics function
9.5 The prioritisation challenge
9.7 Benefits definition and tracking
10.1 Managing the impact of change
10.2 Assessing impact of change
10.3 Capability reassessment and the role of learning and development
11. ASSESSING VALUE IN DATA STRATEGY IMPLEMENTATION
11.1 Evaluation to generate measurement in data strategy implementation
11.6 Data as an asset – realising value
12. DATA STRATEGY: COMPLETING THE JOURNEY FROM DEFINITION TO EXECUTION
12.1 Culture – is your strategy heading for the breakfast plate?
12.2 Are you really ready to sail?
12.3 Revolution versus evolution – the implementation challenge
12.4 The tricky triumvirate – prioritisation, dependencies and capabilities
12.5 Evaluation and measurement
12.6 Sponsorship, executive buy-in and stakeholder management
12.8 Aligning and embedding the strategies
12.12 Is a data strategy similar for all organisations?
12.14 Summary of steps – data strategy: from definition to execution