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by Jurgen Wolff
Creativity Now, 2nd Edition
Cover
Title page
Dedication
Contents
Creative Success Manifesto
1 dreaming
Go for Baroque
Go away
Remember how to play
Why? What? When? Where? How?
Create your space
Get the right stuff
Be a streetcomber
Get physical!
Lose your limited thinking
You are not under arrest!
Make up a story
Go fishing with Edison
Use a mind machine
Find a mentor
Dare to daydream
Record your night dreams
Transform your inner critic
Go back to pen and paper
Stuff your head with facts
Take a nap
Keep a swipe file
Balance your brain
Feed your brain
Create a goals board
Join the League of Adventurers
2 originating
Follow the four brainstorming guidelines
Ask the ignorant
Try the opposite
Do a future interview
Force a word association
When you have a good idea – keep going!
Start with the end
Apply your why, who, what, where and when questions
Have a Trendstorming session
Use mind maps
Try Freewriting
Challenge all assumptions
Imagine someone else’s solution
Vary the attributes
Teach your problem
Make 1 + 1 equal 3
Summon your Originator alter ego
Combine
Learn from nature
Match your interests and your skills
Fish in a different pond
Repurpose
Steal their methods
Eliminate creative blocks
Believe in goosebumps
3 applying
Summon your Action Man or Woman alter ego
Create an action map
To get, ask
Give them a taste
To sell, pre-sell
Use OPM
Declare a MAD
Use the Pareto Principle
Test a prototype
Piggyback
Outsource
Keep an Ideas Box
Create a loyalty card
Give it a personality
Keep it simple
Ready, fire, aim!
Look for the quirk
Have a Plan B
Make a not-to-do list
Embrace procrastination
Be the staff
Chunk and micro-chunk
Use timepods
Use the Einstein levels
Putting it all together
4 adapting
They became successful writers
His little lessons changed his life – and many others’, too
They got money from the crowd
Her gift made her rich
The real experts led them to success
Word of mouth took it from free to famous
A change of location made dinner profitable
They’re winning breakthrough ideas
He combined two trends and created a third
They found customers who weren’t being served
He deals with dirt – and cleans up
They keep your memory alive after you’re not
This time it’s personal
He’s playing by the (biggest) book
They made travel less taxing
They got people hooked
She changed the medium and they got the message
She went back to the future
She went from ‘vs’ to ‘and’
He unlocked his creativity
He took a risk for Sin
They took half measures to promote safety
She went from Mum to money
She made the numbers add up
She put others first
afterword
about the author
acknowledgements
Index
Imprint
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