Index
advertising 6, 17, 150-1; foreign 149-52; see also commercials
African students in China 184-5
Anti-Rightist Movement (1957) 19, 84, 125
Armstrong, D. 222
art 135
audio cassette recorder, importance of 131
Beijing: description of 49,51-2; as research site 42
Beijing Autonomous Student Union 192,201
Beijing Broadcasting 192
Beijing Broadcasting Institute 142
Beijing Daily 190
Beijing Film Academy 139
Beijing Film Production Company 102
Beijing Teacher's College 142
Beijing Television (BTV) 21-2, 24, 37, 132. 149-50
Beijing Television College 79
Beijing University 117, 186, 190,203
Brazil 28
British Broadcasting Corporation (BBC) 88, 134, 191, 205
Buena Vista (American syndicator/distributor) 150
Cable News Network (CNN) 147, 191, 193,205
Carlson, R. 191
CBS News 193
CBS Productions 149
CBS Television network 152
censorship 18-19, 24, 103, 132—44, 183
Central China Television (CCTV) 22-7, 35-8, 47, 65, 67, 79, 84-92, 99, 102-3, 118, 125, 142, 147, 149-50, 162, 176, 188-207, 212-14, 221-2
Central People's Broadcasting Station (CPBS) 131, 189
Central Radio and Television University (TVU) 79-82
Chai, L. 200
Chang Cheng Film Production Company 102
Chiang, Kaishek 123
Chi Kung (the 'drunken Buddha') 168
children: choose TV shows 74-5; cultural importance of 56—7; daily routines of 64-5; learning from TV 165-9
children's television programming 156—60
Chinese Television Drama Production Center 102
Cohen, B. 147
Collins, J. 134
commercials, television: 135—6; foreign 146, 162-5; impact 210; policy regarding 222; viewer criticism of 162-5
counterrevolutionaries 11, 142, 184, 186, 191-207, 219-20
cultural reference point, TV as170-81
Cultural Revolution 6-7, 19-20, 22, 31-2, 59, 73, 84, 93—4, 99-100, 109-10, 126, 139, 150, 202, 207-8
Dalai Lama, the 14
Democracy Wall 125
Deng, X-po 2, 4-5, 9, 12-15, 49, 92, 94-5, 123, 182, 184-7, 192, 203-7, 209, 225
Denver, J. 131
Dislocation 140
Du, X. 214
Eastern Europe 22, 86, 184, 216
education: problems with cadre 98; use of television 79-82
England 22
Entertainment and Sports Network (ESPN) 150
family: importance of 55-7; mobility 58; as research unit of analysis 43; routines and television viewing 63-77
Feng, L. 83
Ferguson, J. 152
film: American 127, 131; attendance 63; Chinese 127, 134-42; on television 155-9
Flowers, K. 215
Follow Me 215
forum, television as cultural and political 212-14, 219-20
Four Generations in One House 223
From the Audience 88
Fudan University 32
Fulbright Commission 39
gender, as consideration in: news 222; program preferences 158—60; selecting television shows 73-6; viewing Oshin 176-9
golden time (prime-time television) 65
Gorbachev, M. 4, 135, 183, 186, 193
Graham, B. 127
Great Leap Forward (1958) 106
Guangdong Province Television (GDTV) 21, 24, 37, 100, 118, 146-7
Guangming Daily 190
Guangzhou: description of 52-3; as research site 42
guanxi (and guanxi wang) 95-126, 211, 222
Guomingdang 19
Hareven, T. K. 32-3, 44, 56, 225
history, of Chinese mass media 17-29
homes 57-9; influence of space on television viewing 65-7
Hong Kong 3, 10, 13, 28, 39—40, 52, 88, 131, 134, 176, 205-6, 221
Hong Kong television 144-7, 206
Hu, Y. 10, 14, 22, 78, 99, 183-6
Hundred Flowers Campaign 31, 84, 125
information, as television programming 156-60
Iococca, L. 135
Jackson, M. 131
Japan 10, 22-3, 31, 123, 141, 151-2, 162, 165, 172, 176-81, 192, 223
Jiang, Q. 139
journalism 18, 84-8, 188-93, 213
June 4th (1989) 1, 11, 125, 182-207, 214
J. Walter Thompson advertising 151
Kristof, N. 194
language 218
learning, from television 165-81
Li, J. 144
Li, P. 12, 14-16, 85, 183, 187, 189, 191-2, 203-4, 206, 211
light entertainment, as television program genre 156-60
Liu, M. 224
Lockett, M. 225
Lorimar Productions 149
Lu, W-p. 61
Lull, J. 74, 126, 155, 169, 225
Ma, S-1. 122
Macau 13
McCann-Erickson advertising 151
McCormick, R. 80
Madonna 131
Mao, Z-d. 5, 49, 84, 97, 123, 185, 211
market, China as business 151-2
marriage, characteristics of 57
mass communication research in China 34-8
MCA/Paramount/MGM 149
methodology for book 40-7, 92, 222
Mickey Mouse and Donald Duck 150, 175
Ministry of Education 79
Ministry of Radio and Television 24
Mishler, E. 45
model citizen and worker television programs 82-4, 218
Morley, D. 74
neighborhoods, description of 54-5
news: research 86; television general 84-8 214; television international 86-8
newspapers: history and circulation 18-19; reading habits 63
New Star (Xin Xing) 89, 92-126, 136, 143, 213, 219, 221-2
novels, reading habits 63
Ogilvy & Mather advertising 151
Old Well 140
One Hundred Mistakes of River Elegy (He Shang) 214
Open Door policy 3-4, 17, 39, 125, 127, 134, 147, 172
Oshin, Japanese drama series 73, 176-80, 215, 222-3
Pan, L. 2
Parish, W. 39-40, 54, 57-8, 221, 227
People's Congress 219
People's University of China 46, 89, 190, 221
propaganda 82—8, 139-40, 172, 194-207,211, 215-20
public relations, Chinese 6, 151
Qinghua University 198
Qin Shi Huang 208
radio: history 19-20; listening habits 63; programming 20; shortwave 20; wired installations 20
Radio Corporation of China 19
Rather, D. 193
Reagan, N. 135
research, Chinese: applied television 35-8; foreigners in China 39-40; history 31-2; mass communication 34—8; qualitative 34-8; quantitative 33—8; social and cultural 30-40
responsibility system 6
rice bowl, concept 4-6, 13, 210
Ritchie, L. 131
River Elegy (He Shang) 89, 92, 136, 142-4, 213, 219
satellites, telecommunications 27-8, 193, 206
Segal, G. 225
Shanghai: description of 50-1; as research site 42
Shanghai Television (STV) 21, 24, 37, 132, 149-50
Shen, B-z. 210
Silicon Valley, California 205
Singapore 131
social behavior, influenced by television 165-9
Special Economic Zone (SEZ) 7, 10, 13,49, 151
sports, television 66, 156-60, 174
Stallone, S. 135
Taiwan 3, 13, 86, 131, 195, 198,205
Taiyuan Television (TYTV) 100-3, 116-17
television: history of in China 20-4; management problems 212-14; structure of system 24-6
television programming 26-7; American shows 145, 147-50, 172-81; audience involvement programs 88-9; for children 67-8; criticism of 160-1; educational 79—82, 156-60; foreign 131, 145, 155-7, 172-81; genres 155-60; scheduling 67, 152, 162
television viewing: choosing programs 72-5; favorite programs of family members 155-60; as meaning construction 216-20; program conflicts 75; rules for 71-5; stages in adoption of sets 59-62; styles and routines 67-75
Third Plenum, Eleventh Central Committee meeting 5
Third Plenum, Twelfth Central Committee meeting 7
Third World Advertising Conference 151
Tiananmen Square 1-2, 16, 28, 46-7, 83, 85, 151, 171, 182-207, 215, 221
Twentieth Century Fox 149
United States of America 9-10, 22, 28, 31, 131, 170-81, 190-1, 203, 205-6, 212
video cassette recorders (VCRs) 28, 52, 60, 62
Voice of America (VOA) 88, 134, 190-1, 202, 205
Wang, L-x. 142
Wang, Z. 203
Whyte, M. 39-40, 54, 57-8, 221, 227
Womack, B. 18-20, 24, 79, 84, 227
World Economic Herald 189, 204
Worldvision Enterprises 147
Xia, J. 142
Xian: description of 53-4; as research site 42
Xinhua (New China News Agency) 187, 189, 192
Xiu, R-j. 99
Xue, F. 214