Part 1

Winning with Writing

IN THIS PART …

Learn the core elements of good business writing to solve your most pressing communication challenges.

See how a goal-plus-audience strategy will never fail you, no matter how hard the writing challenge seems.

Learn how you can make people care about your message by connecting with your reader, highlighting the benefits, and showing them “what’s-in-it-for-me.”

Understand how to write for readability and impact in today’s business world using the tools of writing — words, sentences, and structure — to say what you mean in a way most likely to earn respect, support, and agreement.

Learn how to switch into the editor’s role and fix common writing problems so that your messages accomplish what you want.