Part 4

Evolving Your Writing for Online Media

IN THIS PART …

Learn how to create the online presence you want no matter your business goals by strategizing your content and adapting your writing for each medium.

Decide which digital platforms are right for you: websites, blogs, Facebook business pages, LinkedIn and/or Twitter accounts, email.

Learn techniques for writing long-form digital content and see why making your content look like easy reading is the key to snagging readers’ attention.

See how to build website content from the ground up.

Determine your best blog subject and how to capture the right tone and style.

Discover tips for networking with Twitter, writing online profiles for LinkedIn, and engaging with other social media sites.