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End User License Agreement
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End User License Agreement
by Michael Alden
Blueprint to Business
Cover
Title Page
Introduction
CHAPTER 1: The Reality of Being an Entrepreneur
DO IT AGAIN
ONE BIG ORDER
WHAT NEXT?
WHAT ALLOWS ME TO SLEEP AT NIGHT
WHO GETS PAID?
CHAPTER 2: Getting Started
IS AN IDEA A BUSINESS?
DON'T JUMP COMPLETELY IN
YOU CAN BE PART-TIME AND PASSIONATE
ELF ON A SHELF
WAKE UP
GREAT IDEA, BUT…
DON'T QUIT YOUR DAY JOB
CHAPTER 3: Business Basics
PROTECTING YOUR BUSINESS
NAMING YOUR BUSINESS
INTELLECTUAL PROPERTY
IT'S THE BORING STUFF THAT MATTERS
PATENTS
A BOTTLE IS JUST A BOTTLE, RIGHT?
WE'RE JUST MAKING MUSIC
WHAT ABOUT YOUR NAME?
WHAT ABOUT MY WEBSITE?
AN IDEA—WHAT DOES IT MEAN?
ARE YOU SURE YOU WANT THIS?
CHAPTER 4: Action
DUMPSTER DIVING
THE PROCESS
NEVER PREQUALIFY
WELL, I DIDN'T PREQUALIFY AND I WASTED MY TIME
BLUE COLLAR GUYS HAVE MORE MONEY THAN YOU
SCRIPTS WORK, TRUST THE PROCESS
CHAPTER 5: To Know and Not to Do
CHAPTER 6: What Is Success?
EVERYTHING I TOUCH TURNS TO GOLD
IS ALDEN ESSENTIAL?
FAILURE ISN'T FAILURE
WINNING THE LOTTO DOESN'T MAKE YOU A SUCCESS
CHAPTER 7: Opportunity
HOW TO SCREW THINGS UP
WHAT I LEARNED FROM 1-800-FLOWERS
LOSING ONE DEAL MAY LEAD TO ANOTHER
MORE THAN YOU GET PAID FOR
CHAPTER 8: Failure
GRADUATE LAW SCHOOL AND DON'T TAKE THE BAR EXAM? REALLY?
CHAPTER 9: Do What You Say
IN BUSINESS
HOW NOT TO OVERPROMISE AND UNDERPERFORM
IN PERSONAL LIFE
PARENTS, STOP OVERPROMISING!
SPOUSES
BACK TO BUSINESS
THE VALUE OF CONNECTION CAPITAL
A LITTLE MORE ON DEBT
IF THINGS GO SOUTH
SOMETIMES YOU HAVE TO SAY “WHAT THE FUCK”
JUST DO IT
I'M GOING TO KICK YOUR ASS AFTER SCHOOL
CAN'T DO IT ALL YOURSELF
TALK WITH YOUR FRIENDS
IT'S NOT A DEAL UNTIL THE CAR DRIVES OFF THE LOT
CHAPTER 10: Making Money Doing Nothing
TRY THIS: IT WILL HELP YOU UNDERSTAND
LET'S TALK A LITTLE MARKETING
LET'S TALK LOCAL
STORIES SELL, NOT PRODUCTS
LET'S BUY A LITTLE INSURANCE
JOINT PAIN
PEOPLE, PRODUCT, PROCESS
THE CUSTOMER
CHAPTER 11: Stop Caring
REALITY
CARING IN BUSINESS
NEVER SECOND-GUESS YOURSELF
I MAKE CANDY—I'M NOT A FRAUD
FOCUS ON YOU
FOCUS ON YOUR WORLD
WHAT ABOUT ADVERSARIES?
CHAPTER 12: Lying to Our Children
ARE YOU HURT OR INJURED?
IT'S OKAY TO KEEP SCORE
STOP REACHING FOR THE STARS, UNLESS…
EVERYBODY WANTS TO BE A BEAST UNTIL THEY SEE WHAT BEASTS DO
BUSINESS AIN'T SEXY
LET'S WRAP WITH UP WITH SOME RED BULL AND EMORY VODKA
More Resources
WOULD YOU LIKE MICHAEL TO HELP YOUR TEAM REACH THE NEXT LEVEL OF SUCCESS?
OTHER BEST-SELLING BOOKS BY MICHAEL ALDEN
Index
End User License Agreement
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WILEY END USER LICENSE AGREEMENT
Go to
www.wiley.com/go/eula
to access Wiley’s ebook EULA.
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