Chapter 3

Working Within the Performance System

This chapter

images  defines a key term for the performance professional: system

images  defines a second key term: human performance system

images  revisits the organizational human performance system and defines it in usable ways

images  provides you with some of the most important terms in the human performance improvement language

images  sends you to a glossary of terms so that you can speak and do performance improvement professionally.

Tools in this chapter include

images  a checklist to help you verify that you are thinking and acting “systemically”

images  an appendix glossary of human performance improvement terms to help build your workplace learning and performance professional vocabulary.

What Is a System?

We often think of a system as a way of doing things. Although that is one way of defining the term, it's not particularly helpful in the human performance improvement environment. Essentially, a system is a set of elements that interact with one another within a defined set of boundaries (often referred to as an environment) to produce a result or an output of some kind.

Here's an example: an auto engine. It has pistons, a crankshaft, various belts, and a host of diverse parts. Each element operates according to its own set of rules. But the parts also interact with one another in very different ways to produce a common result: forward or backward motion of the vehicle.

Other examples include the digestive system; a transportation system; and an orchestra comprising a musical score, a conductor, musicians, instruments, and many other elements all interacting to produce beautiful music.

Here's a quick way to see if you grasp the concept of system. Check off the items below that form a system:

images  a. a nail

images  b. a banquet

images  c. a water heater

images  d. a stone

images  e. a farm

images  f. a training session

If you checked off b, c, e, and f, you've got it! A nail and a stone are single elements. Certainly the others easily meet the system criteria.

Why is this important? Because improving human performance in the workplace usually requires a systemic way of looking at things. It is rare that you can achieve performance success through a single intervention. A banquet is the gathering of a large number of elements—food, utensils, menus, and decorative items. A chef preparing the banquet must think holistically, globally…systemically…if he or she is to bring it harmoniously together.

One of the rules in systems thinking is that a single element either lacking or incompatible with the other elements or the desired common result/output can decrease the efficiency and effectiveness of the end result, or even destroy it. Imagine a stew made with all the best ingredients from an excellent recipe, but either lacking salt or having too much of it. The overall result—the taste—is diminished or even destroyed.

What Is a Human Performance System?

A human performance system is composed of a large number of elements. These include the performers, managers, tasks, tools, business objectives, physical resources, work environment, culture…we could go on forever. In essence, a human performance system consists of all those individual elements that interact to produce “worthy” (worthwhile, valuable) accomplishments. Eliminate an element or introduce a discordant one and you can foul up the system and its results or outputs. Maintain a harmony of elements and you've got a winning formula.

Revisiting the Organizational Human Performance System

images

In Chapter 3 of Training Ain't Performance(pp. 27-34), we introduced a somewhat simplified representation of a human performance system within an organization. We present it again here in Figure 3-1. We could have labeled this figure “Human Performance Improvement Country.” Let's rapidly review key points of this performance portrait:

1.  Each of the boxes and ovals represent important elements of an organizational human performance system. Notice that you have subsystems, such as the external and internal environments. We haven't shown how, within these subsystems, the various elements interact (for example, opportunities with pressures, events, and resources in the external environment) because that is not our prime focus. We've left them as independent elements that contribute to formulating business goals and objectives. Change one of these elements and the business goals and objectives can be dramatically altered.

Figure 3-1. An Organizational Human Performance System

images

2.  The arrows suggest how the elements flow, interact, and affect other elements (for example, the behaviors of performers in the organization affect their accomplishments).

3.  The entire set of elements and interactions combine to produce a common result or output: the attainment of business goals and objectives.

So this is the sandbox in which you are required to play. You have to be able to

images  clearly discern and define business goals and objectives that drive any request for your assistance.

images  determine in specific terms which human performance requirements may not coincide with what you are asked to do (for example, give me training).

images  identify the appropriate behaviors that will most efficiently meet the human performance requirements.

images  define accomplishments resulting from these behaviors, including clear success criteria and metrics.

images  verify accomplishments using valid means that decision makers will find credible.

images  demonstrate concretely that accomplishments successfully meet and contribute to business goals and objectives, or recommend actions to improve or alter accomplishments in the desired direction.

images  perform all of the above tasks, taking into account the influences of internal and external environmental elements.

Yes, that's your job. Furthermore, you can do it. To prove this to you, we offer a case. Please keep Figure 3-1 in front of you as you work through the case. We'll give you instructions, feedback, and a checklist that you can reuse in the real world.

images

An Activity for You

Here is a situation facing you: The client has called you in to help her clean things up. You are a professional in what was formerly the Training Group, but has recently been renamed Workplace Learning and Performance (WLP).

Case Study—Dismal Sales at HTC

Samantha Solomon Is the senior product manager for PC services at your company, High-Tech Computing (HTC), a computer and peripherals manufacturer. The new High-Availability Integrated Services (HAIS) package should be selling well. With this integrated services package, the company set goals of increasing its share of the market by 30 percent and significantly building its reputation as a high-end services provider—a critical element in its strategy to prosper in a rapidly evolving market with huge financial potential and demand.

It has taken Samantha's team almost five intensive months to sort through and pull together individual services currently being offered by HTC and its competitors. The team has carefully studied HTC's individual services; made adjustments; and bundled them into an overall, integrated, attractive PC services package. After much investigation, analysis, simulation, and argument, the team finally figured out how all the pieces fit together (for example, hardware, software, networking, communications, security, storage, and service levels). The HAIS package offers a wide choice of coverage and pricing options to customers.

Three months ago, Samantha sent out the new HAIS marketing materials, technical/reference manuals, and services and pricing options to all 400 worldwide PC services sales reps. Today, as she studies the HAIS sales figures, her mood is stormy. She anticipated 100 big-dollar sales by now. What she has is a dismal total of 15.

Samantha has summoned you to meet with her. She is firm and clear in her demand. “HAIS is not selling. Develop and deliver a solid training program and get those PC services sales reps trained. Fast! I'm thinking of a Webcast maybe or even a Webinar.”

In your head a clear message of the WLP group keeps repeating itself: “Think and act systemically.” Use Figure 3-1 and the following instructions to guide you in helping Samantha.

1.  Begin with the external environmental elements. In the checklist below, check off those that are relevant to this case:

Opportunities

images  A potentially big market exists out there

images  Integrated services are in demand

images  High-quality integrated services at a lower cost than individual services offer clients a cost saving

images  Sales people need training

Pressures

images  The market only wants single solutions

images  There is probably a lot of competition for this evolving market

images  Clients don't care about a wide choice of coverage and pricing options

images  In a complex world, if the message isn't clean, clear, and comprehensible to the customer, you will lose his or her attention

Events

images  The market is evolving rapidly

images  Companies are not buying services

images  Clients are focusing on hardware

images  The market for high-end integrated services has expanded significantly

Resources

images  There are not enough PC service sales reps

images  There are many marketing and reference materials

images  There is not enough training

images  There are not enough potential customers

You have not been given a great deal of information in the case, so you have to make inferences. Here is how we would have responded concerning opportunities:

Opportunities

images  A potentially big market exists out there

images  Integrated services are in demand

images  High-quality integrated services at a lower cost than individual services offer clients a cost saving

images  Sales people need training

The first three items come from the case—there is a growing market and the company has set a 30 percent increase goal. Cost savings are always of interest to clients. However, sales people who need training present only an internal opportunity for a department looking to add to its training volume. It is not an external environment opportunity.

Concerning external pressure, here's what we inferred:

Pressures

images  The market only wants single solutions

images  There is probably a lot of competition for this evolving market

images  Clients don't care about a wide choice of coverage and pricing options

images  In a complex world, if the message isn't clean, clear, and comprehensible to the customer, you will lose his or her attention

If a market expands, competition—especially in the technology arena—is a given. Also, confusion in highly complex matters can easily occur. If the message isn't clear, customers tune out. Nothing in the case suggests the other two items. On the contrary, selection and price are extremely important to customers.

With respect to events, here are our selections:

Events

images  The market is evolving rapidly

images  Companies are not buying services

images  Clients are focusing on hardware

images  The market for high-end integrated services has expanded significantly

The case refers to the rapid evolution of the market and the potential created by high-end services expansion. There are no indications of a lack of companies buying services or of their focusing on hardware.

Concerning resources, none of the selections should be checked off. Nothing in the case indicates any lack of resources. Samantha believes training is lacking, but again this is an internal matter.

2.  Based on what you have learned about Samantha's team and what they have been trying to accomplish, check off among the following items the business goals they are trying to meet:

images  Increase market share significantly

images  Develop trained sales reps for HAIS

images  Establish HTC as an industry-leading high-end service provider

You probably selected “Increase market share significantly” and “Establish HTC as an industry-leading provider.” These are true business goals so be sure to keep your eye on them. “Develop trained sales reps for HAIS” may be a potential means for attaining business goals, but it is not a goal in and of itself.

3.  Now we turn to human performance requirements. What is it that must get done? Check your answer/s here:

images  Train PC service sales reps to sell HAIS

images  Ensure all 400 PC service reps have studied the marketing and reference materials

images  Sell HAIS packages at or above target

We know you kept your eye on what is absolutely required: “Sell HAIS packages”—lots of them. That is the requirement. The others are activities that might be useful, but not required.

4.  The human performance requirements generate PC sales rep behaviors and accomplishments. Which ones in each column here do you consider essential? Check them off.

Behavior Accomplishment

images  Define in personally meaningful terms what HAIS offers my customers

images  Identify customers for whom HAIS is an appropriate match

images  Develop a proposal that makes HAIS attractive to the customer

images  Position HAIS very competitively for the customer

images  Close the HAIS sale to the advantage of the customer, HTC, and me

images  Personally clear benefit message I can present convincingly to my customers

images  List of high-potential HAIS customers

images  A selling proposal highlighting customer benefits that are meaningful to them at an attractive price

images  HAIS positioned as best in market for the customer

images  A profitable sale for the customer, HTC, and me

We cheated a bit here. You should have checked off all of the items. These appear to form a winning set of behaviors and accomplishments.

5.  As good as the behaviors and accomplishments sound, you still have to monitor accomplishments to verify how well they are working. Which of the following indicate how well (or poorly) things are going, from a performance perspective.

images  Our PC high-end integrated services share is steadily increasing.

images  All of our PC service sales reps have been through the training.

images  We are beating the competition in high-end PC integrated services threefold.

images  The proportion of service revenues from HAIS is increasing, compared with revenues from hardware sales.

images  Our PC service sales reps sell individual rather than integrated high-end services 70 percent of the time.

You should have checked off the following indicators:

images  Our PC high-end integrated services share is steadily increasing.

images  We are beating the competition in high-end PC integrated services threefold.

images  The proportion of service revenues from HAIS is increasing, compared with revenues from hardware sales.

images  Our PC service sales reps sell individual rather than integrated high-end services 70 percent of the time.

6.  From the four checked-off indicators in number 5, which ones suggest we are aligned with the business goals and objectives? Place a Y (for yes) beside your choice/s.

This is pretty obvious. We're sure you placed a Y beside all except “Our PC service sales reps sell individual rather than integrated high-end services 70 percent of the time.” What is going on here?

7.  If the indicators are all showing alignment with business goals and objectives, then you have achieved performance success. Bravo! If, despite all efforts, however, something still isn't working (for example, individual versus integrated sales) then you will have to dig deeper to uncover root causes. Here are some possibilities:

•  The commission structure favors individual sales.

•  The HAIS package is not appropriate for most customers.

•  The HAIS integration message is too complex to explain.

•  PC service sales reps are not confident that HTC can deliver as promised.

•  The benefits of HAIS are not apparent to customers.

•  Competitive service packages are better.

You can probably find other reasons. What this suggests is that you have to analyze more deeply. Fortunately, the next chapter helps you out with this.

Summing Up the Activity

We took you through the “Dismal Sales at HTC” case for two reasons. The first reason was to make the organizational human performance system illustrated in Figure 3-1 clearer and more concrete for you. This is your country—where you live and work. You can take any case from your own work environment and examine it by means of this model. Doing so helps you identify all the critical elements and begin to see what has to be done to achieve performance success.

The second reason was to give you more practice in applying the model as you focus on desired performance outcomes (by aligning behaviors and accomplishments with business goals and objectives).

images

You should be more confident about what your territory and your mission are, having done the “Harry's Diner” case in Training Ain't Performance(pp. 31-34) and the “Dismal Sales at HTC” here. This leads us to suggest an activity for your workplace learning and performance colleagues.

images

An Activity for Your WLP Team

Depending on the experience level of your team and the willingness of its members to evolve into true performance consultants, select either the “Harry's Diner” case from Training Ain't Performance or the “Dismal Sales at HTC” case you just completed and have the team work through it. Start by presenting the organizational human performance system, step by step. Then turn everyone loose on the selected case. Discuss each step to clarify major points or resolve disagreements.

At the conclusion of the case, debrief the team. Here are some useful questions to discuss:

1.  As you worked through the case, was there any time when you felt like saying to the client, “Get off it. Training won't do it”? What made you feel this way?

2.  Could you see for yourself what errors any of us might easily make if we were in the case situation? How might we avoid falling into conventional traps?

3.  Have you ever been in a situation similar to the case, and missed the boat—did not focus on meeting business goals and objectives, but simply did what was asked? What were the consequences? If you were to do it again, what would you do differently?

4.  How does using the organizational human performance system help us better understand what we have to do?

An excellent follow-up to this activity would be to select a real case from your work context and examine it in light of your case experience and discussion.

An Organizational Human Performance System Checklist

To close out this discussion of where we operate as performance professionals, here is a checklist (Worksheet 3-1) that may help you and your team stay focused. The checklist leaves space to note what you should do to be systemic and systematic in your work. Use the checklist either when a request for assistance comes to you or when you observe things “not working.”

The Language Spoken in Human Performance Improvement Country

images

Chapter 2 of Training Ain't Performance(pp. 6-10) presented some key terms as a basic performance vocabulary. These terms of the trade included behavior, accomplishment, performance, worth, value, worthy performance, valued accomplishment, and worth analysis. Perhaps a brief review of this fundamental vocabulary is in order. Match each term in the left-hand column below with its appropriate definition in the right-hand column. Place the number of the selected definition next to the term.

Worksheet 3-1: An Organizational Human Performance System Checklist

images

Term Definition

______  Accomplishment

______  Behavior

______  Performance

______  Value

______  Valued accomplishment

______  Worth

______  Worth analysis

______  Worthy performance

1.  A ratio of value compared with cost

2.  The right price; what is expected for payment made

3.  The outcome of a behavior

4.  The combination of behaviors and accomplishments is worth far more than the cost

5.  Something a person does; an action in response to a stimulus

6.  Both the actions of a person or people and the results of the action

7.  An analytical procedure to calculate the financial benefit for closing a gap between desired and current states

8.  The result is viewed as desirable by all stakeholders

Here are the correct matches:

3 Accomplishment

5 Behavior

6 Performance

2 Value

8 Valued accomplishment

1 Worth

7 Worth analysis

4 Worthy performance

images

If you got all eight correct, you're definitely speaking the performance language. If you made errors, please review pp. 6-10 in Training Ain't Performance.

You now have a basic vocabulary. Advancing in Performance Country requires a more extensive mastery of the language. That's why we have included a rather extensive glossary of human performance improvement terms (Appendix A). Skip to it now. You may be surprised at some of the terms and their meanings. Check out blended solutions, competency, learning, and structured on-the-job training for starters. The more fluent you are in speaking the language of performance and using precise terminology, the more professionally at ease you and your colleagues will become as workplace learning and performance consultants.

Chapter Summary

In this chapter you covered a lot of territory:

images  You defined two important concepts for performance professionals: system and human performance system.

images  You revisited the organizational human performance system and then applied it to a case.

images  You helped your WLP team examine the organizational human performance system model, solve a case, and then apply it to your work setting.

images  You reviewed some key terms in the human performance improvement vocabulary and then came face-to-face with a glossary of WLP terms.

What a long journey this chapter has taken you on. Take a breath, relax, and then let's plunge ahead to Chapter 4 and a variety of performance improvement models.

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