Home Page Icon
Home Page
Table of Contents for
Part Two: Big Data Strategy
Close
Part Two: Big Data Strategy
by John F. Tanner Jr.
Analytics and Dynamic Customer Strategy: Big Profits from Big Data
Title Page
Copyright
Dedication
Foreword
Preface
Acknowledgments
Part One: Big Data and Dynamic Customer Strategy
Chapter 1: Big Strategy for Big Data
Beyond the Hype
The Value of Accelerated Learning
Introducing Dynamic Customer Strategy
DCS Complements Design School
Barriers to Big Data and DCS
Summary
Notes
Chapter 2: Mapping Dynamic Customer Strategy
Theory as Strategy
Concepts
Relationships
Establishing Causality through Control
Conditions
Making the Model Operational
Target's Behavioral Loyalty Model
Simple versus Complex Models
Summary
Notes
Chapter 3: Operationalizing Strategy
Conceptual to Operational
Operational Definitions
From Strategy to Action
Microsoft's DCS and Fail-Fast Mentality
Experiments and Decisions
Managing Decision Risk
Using Big Data Effectively
Summary
Notes
Part Two: Big Data Strategy
Chapter 4: Creating a Big Data Strategy
Avoiding Data Traps
An Airline Falls into a Data Trap
Creating the Data Strategy
Summary
Notes
Chapter 5: Big Data Acquisition
Measurement Quality
The Truth and Big Data
Acquiring Big Data
Making Good Choices
The Special Challenge of Salespeople
Summary
Notes
Chapter 6: Streaming Insight
The Model Cycle
Applications of Statistical Models
Types of Data—Types of Analytics
Matching Data to Models
Summary
Chapter 7: Turning Models into Customers
Mac's Avoids Mindless Discounting
Decision Mapping
Conversations and Big Data
Cascading Campaigns
Cascading Campaigns Accelerate Learning
Accelerating the Process with Multifactorial Experimental Design
Summary
Notes
Chapter 8: Big Data and Lots of Marketing Buzzwords
Customer Experience Management
Value and Performance
Performance, Value, and Propensity to Relate
Responsiveness
Citibank MasterCard Responds at Market Level
Transparency
Community
Cabela's Journey to Customer Experience
Summary
Notes
Chapter 9: Big Data Metrics for Big Performance
The Big Data of Metrics
Variation and Performance
Creating a Tolerance Range
Visualization
Creating the Right Metrics
Summary
Notes
Part Three: Big Data Culture
Chapter 10: The Near-Simultaneous Adoption of Multiple Innovations
Building Absorptive Capacity
People, Process, and Tools
Managing the Change
Empowering Your Entrepreneurs
Konica-Minolta's Awesome Results
One Result: Customer Knowledge Competence
Global Implementation
Summary
Notes
Chapter 11: Leading (in) the Dynamic Customer Culture
Leadership, Big Data, and Dynamic Customer Strategy
Leadership and Culture
Movements
Exploiting Strategic Experimentation
Big Data, Big Decisions, Big Results
Notes
Afterword
Additional Readings
About the Author
Index
End User License Agreement
Search in book...
Toggle Font Controls
Playlists
Add To
Create new playlist
Name your new playlist
Playlist description (optional)
Cancel
Create playlist
Sign In
Email address
Password
Forgot Password?
Create account
Login
or
Continue with Facebook
Continue with Google
Sign Up
Full Name
Email address
Confirm Email Address
Password
Login
Create account
or
Continue with Facebook
Continue with Google
Prev
Previous Chapter
Chapter 3: Operationalizing Strategy
Next
Next Chapter
Chapter 4: Creating a Big Data Strategy
Part Two
Big Data Strategy
Add Highlight
No Comment
..................Content has been hidden....................
You can't read the all page of ebook, please click
here
login for view all page.
Day Mode
Cloud Mode
Night Mode
Reset