Additional Readings

  1. Arthur, Lisa. Big Data Marketing: Engage Your Customers More Effectively and Drive Value. Hoboken, NJ: John Wiley & Sons, 2013.
  2. Berger, Jonah. Contagious: Why Things Catch On. New York: Simon & Schuster, 2013.
  3. Day, George S., and Christine Moorman. Strategy from the Outside In: Profiting from Customer Value. New York: McGraw-Hill, 2010.
  4. Farris, Paul, et al. Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, 2d ed. Upper Saddle River, NJ: Pearson, 2010.
  5. Franks, Bill. Taming the Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics. Hoboken, NJ: John Wiley & Sons, 2012.
  6. Franks, Bill. The Analytics Revolution: How to Improve Your Business by Making Analytics Operational in the Big Era. Hoboken, NJ: John Wiley & Sons, 2014.
  7. Greenberg, Paul. CRM at the Speed of Light: Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers, 4th ed. Chicago: McGraw-Hill. (There are four editions, but they are truly more like four volumes rather than just tweaking and reprinting.)
  8. Jeffery, Mark. Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know. Hoboken, NJ: John Wiley & Sons, 2010.
  9. Lafley, A. G., and Roger L. Martin. Playing to Win: How Strategy Really Works. Boston: Harvard Business Review Press, 2013.
  10. Qaqish, Debbie. The Rise of the Revenue Marketer. Alpharetta, GA: BookLogix, 2013.
..................Content has been hidden....................

You can't read the all page of ebook, please click here login for view all page.
Reset