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Author Jonathan Cagan , Peter Boatwright
Leading companies do more than produce things that work better. Their products and services make customers feel better. They create captivating products that energize the marketplace and set the standard for what customers want and expect. But this isn't somet....
Release Date 2010/09 -
The Design of Things to Come: How Ordinary People Create Extraordinary Products
Author Peter Boatwright , Jonathan Cagan , Craig M. Vogel
The iPod is a harbinger of a revolution in product design: innovation that targets customer emotion, self-image, and fantasy, not just product function. Read the hidden stories behind BodyMedia's SenseWear body monitor, Herman Miller's Mirra Chair, Swiffer's mops....
Release Date 2005/06