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Business Innovation Insights (Collection), 2/e
Author Johnathan Cagan , Ravi Sawhney , Craig M. Vogel , Luke M. Williams , Robert Brunner
An up-to-the-minute collection of techniques for jumpstarting innovation in any market, product, service, or processHot new ideas for supercharging business innovation in any market, right now: 4 extraordinary books from world-renowned pioneers in all facets of inno....
Release Date 2013/04 -
The Design of Things to Come: How Ordinary People Create Extraordinary Products
Author Peter Boatwright , Jonathan Cagan , Craig M. Vogel
The iPod is a harbinger of a revolution in product design: innovation that targets customer emotion, self-image, and fantasy, not just product function. Read the hidden stories behind BodyMedia's SenseWear body monitor, Herman Miller's Mirra Chair, Swiffer's mops....
Release Date 2005/06