-
ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing
Author Jack Phillips , Frank Q Fu , Patricia Pulliam Phillips
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Discover a unique, proven methodology to measure, improve and demonstrate the value....
Release Date 2020/10 -
Author Patricia Pulliam Phillips , Jack J. Phillips
Your essential guide to calculating return on investment.Build and refine your measurement and evaluation skills through ROI Basics, perfect for beginners challenged to implement a comprehensive evaluation process as well as those taking a proactive approach to acc....
Release Date 2019/10 -
Author Patricia Pulliam Phillips , Jack J. Phillips
Innovation is the life blood of practically every organization. Innovation drives growth, development, and prosperity for many organizations and geographical areas. Sometimes, innovation thrives within a certain geographical location or in certain organizations th....
Release Date 2018/01 -
Measuring the Success of Employee Engagement
Author Rebecca Ray , Jack J. Phillips , Patricia Pulliam Phillips
Employee engagement, impact, ROI—if you can’t connect the three, your program’s in trouble. The number of employees who sleepwalk through the day or undermine the work of their engaged counterparts is on the rise. More and more companies are turn....
Release Date 2016/04 -
Real World Evaluation Training: Navigating Common Constraints for Exceptional Results
Author Jack J. Phillips , Patricia Pulliam Phillips
Is your program ready for the real world? Real world evaluation is a balance between art, science, accuracy, and cost. To set your program up for success, you need to start the measurement and evaluation journey with a clear destination in mind. In Real World Train....
Release Date 2015/12 -
High-Impact Human Capital Strategy
Author Patricia Pulliam Phillips , Jack Phillips
Traditionally, human resources has focused on recruiting good people, preparing them for assignments, motivating them to perform, and retaining them. These functions remain essential, but to be successful in turbulent times like ours, human capital strategy needs to....
Release Date 2015/08 -
Maximizing the Value of Consulting
Author Patricia Pulliam Phillips , William D. Trotter , Jack J. Phillips
Provide organized, efficient, relevant consulting with lasting valueMaximizing the Value of Consulting is an indispensable, practical guide for managing, measuring, and delivering the results that make internal and external consulting a lasting value to clients and....
Release Date 2015/06 -
Making Human Capital Analytics Work: Measuring the ROI of Human Capital Processes and Outcomes
Author Patricia Pulliam Phillips , Jack Phillips
PROVE THE VALUE OF YOUR HR PROGRAM WITH HARD DATAWhile corporate leaders may well know the value of human capital, they don’t always understand the extent to which the HR function contributes to the bottom line. So when times get tough and business budgets get cut, ....
Release Date 2014/10 -
Author Jack J. Phillips , Patricia Pulliam Phillips , Tamar Elkeles
Learn to measure the results of your technology-based learning programs with this step-by-step guide.Few would dispute the convenience, cost, and efficiency of learning through technology. Whether e-learning, blended learning, or mobile learning, it’s usually just i....
Release Date 2014/08 -
Measuring the Success of Sales Training
Author Patricia Pulliam Phillips , Jack J. Phillips
It has never been more important to show examples of sales skills at work. The process to evaluate these skills is sometimes perceived as straightforward and routine, simply a matter of tracking the sales gains after the program has been conducted. But credibly Meas....
Release Date 2013/02 -
ASTD Handbook of Measuring and Evaluating Training
Author Patricia Pulliam Phillips
From ASTD, and developed as the single, go-to resource for trainers and workplace learning practitioners, this landmark handbook provides all the information, guidelines, and practical application necessary to design, develop, and implement effective evaluation and ....
Release Date 2010/07 -
Measuring for Success: What CEOs Really Think About Learning Investments
Author Patricia Pulliam Phillips , Jack J. Phillips
Workplace learning professionals are often frustrated when senior executives and other top organizational leaders do not "get" the value of learning and training initiatives. Often these same professionals are left wondering what "measuring stick" is most meaningful....
Release Date 2009/09 -
Beyond Learning Objectives: Develop Measurable Objectives That Link to the Bottom Line
Author Patricia Pulliam Phillips , Jack J. Phillips
A learning objective is a statement that describes expected outcomes of a learning event. A seemingly simple concept, it is extremely important in the process of developing effective learning programs. The classic idea of learning objectives consist of three parts: ....
Release Date 2008/11