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ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing
Author Jack Phillips , Frank Q Fu , Patricia Pulliam Phillips
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Discover a unique, proven methodology to measure, improve and demonstrate the value....
Release Date 2020/10 -
Measuring the Success of Employee Engagement
Author Rebecca Ray , Jack J. Phillips , Patricia Pulliam Phillips
Employee engagement, impact, ROI—if you can’t connect the three, your program’s in trouble. The number of employees who sleepwalk through the day or undermine the work of their engaged counterparts is on the rise. More and more companies are turn....
Release Date 2016/04 -
Real World Evaluation Training: Navigating Common Constraints for Exceptional Results
Author Jack J. Phillips , Patricia Pulliam Phillips
Is your program ready for the real world? Real world evaluation is a balance between art, science, accuracy, and cost. To set your program up for success, you need to start the measurement and evaluation journey with a clear destination in mind. In Real World Train....
Release Date 2015/12 -
Author Jack J. Phillips , Patricia Pulliam Phillips , Tamar Elkeles
Learn to measure the results of your technology-based learning programs with this step-by-step guide.Few would dispute the convenience, cost, and efficiency of learning through technology. Whether e-learning, blended learning, or mobile learning, it’s usually just i....
Release Date 2014/08