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Branding For Dummies, 2nd Edition
Author Barbara Findlay Schenck , Bill Chiaravalle
Discover how brands are created, managed, differentiated, leveraged, and licensedWhether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It....
Release Date 2014/12 -
Small Business Marketing Kit For Dummies, 3rd Edition
Author Barbara Findlay Schenck
Harness the power of marketing and watch your business growHaving your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning ser....
Release Date 2012/09