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Branding For Dummies, 2nd Edition
Author Barbara Findlay Schenck , Bill Chiaravalle
Discover how brands are created, managed, differentiated, leveraged, and licensedWhether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It....
Release Date 2014/12