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A Communication Guide for Investor Relations in an Age of Activism
Author John Gilfeather , David Michaelson , Marcia W. DiStaso
Today's competitive corporate environment and the increased expectations of speed in communication make it critical for companies to develop strategic programs for communicating with investors. This book provides an executive overview of the field of investor rela....
Release Date 2017/10 -
Author Don W. Stacks , David Michaelson
Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publicatio....
Release Date 2017/01 -
Models of Intellectual Property Collaborations Between Mature and Emerging Market Companies
Author Ted London , John Villasenor , David J. Kappos , David Michael
We have observed there are five viable and valuable models for IP management and monetization: IP licensing, technology licensing, developing IP-based component businesses, establishing contract R&D relationships, and entering into joint ventures to....
Release Date 2015/07 -
Author Don W. Stacks , David Michaelson
Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publication....
Release Date 2014/05