-
Author Eliot Mizrachi , Don W. Stacks , Roger Bolton
The role of the chief communication officer (CCO) in today’s enterprise has dramatically changed over the past 30 years. Once focused on getting news out to media outlets, today’s CCO has become an integral part of any enterprise—company, corporat....
Release Date 2018/01 -
Author Don W. Stacks , David Michaelson
Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publicatio....
Release Date 2017/01 -
Author Don W. Stacks , David Michaelson
Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publication....
Release Date 2014/05