0%

Book Description

The first, most crucial step in making a film is finding the funds to do it. Let Louise Levison, who wrote the innovative business plan for "The Blair Witch Project," show you how. This unique guide teaches you not only how to create a business plan, but also how to avoid common business plan mistakes, so that you can attract and secure an investor. In jargon-free terms, the author leads you through every step. Each chapter concentrates on a different section of the business plan, including the industry, marketing, financing, and distribution. Large format films, new media and shorts are also discussed. The included companion web site features supplementary exercises and spreadsheets so that you get comfortable crunching the numbers--no math degree required!

The sixth edition contains completely revised and updated industry data along with updated information on distribution including online and foreign markets. Plus, new interviews and case studies with filmmakers will show you real-world examples of equity investors and markets.


Table of Contents

  1. Cover
  2. Title
  3. Copyright
  4. Dedication
  5. Contents
  6. Companion Site Contents
  7. Foreword
  8. Acknowledgments
  9. Introduction: Controlling Your Destiny
  10. 1 The Executive Summary: A Short Version of Everything
  11. 2 The Company: Who, What, When, Where, and Why
  12. 3 The Film: The Investor Needs to Know the Whole Story
  13. 4 The Industry: The Facts and Nothing But
  14. 5 The Markets: The Spin
  15. 6 Distribution: Theatrical and the Changing Landscape
  16. 7 Distribution: Nontheatrical and the Wild West
  17. 8 Risk Factors: Truth in Advertising
  18. 9 The Financial Plan: How It Works
  19. 10 The Financials: Forecasting Without Fear
  20. 11 Sample Business Plan
  21. 12 Breaking the Rules: Documentary, Animation, and Large Format
  22. 13 Other People's Money: Them That Has the Gold Makes Some of the Rules
  23. Index