Edward C. Baig writes the weekly Personal Technology column in USA TODAY and is cohost of the weekly USA TODAY's Talking Tech podcast with Jefferson Graham. Ed is also the author of Macs For Dummies, 10th Edition, and cowriter (with Bob LeVitus) of iPad For Dummies. Before joining USA TODAY as a columnist and reporter in 1999, Ed spent six years at Business Week, where he wrote and edited stories about consumer tech, personal finance, collectibles, travel, and wine tasting, among other topics. He received the Medill School of Journalism 1999 Financial Writers and Editors Award for contributions to the "Business Week Investor Guide to Online Investing." That followed a three-year stint at U.S. News & World Report, where Ed was the lead tech writer for the News You Can Use section but also dabbled in numerous other subjects.
Ed began his journalist career at Fortune magazine, gaining the best basic training imaginable during his early years as a fact checker and contributor to the Fortune 500. Through the dozen years he worked at the magazine, Ed covered leisure-time industries, penned features on the lucrative "dating" market and the effect of religion on corporate managers, and was heavily involved in the Most Admired Companies project. Ed also started Fortune's Products to Watch column, a venue for low- and high-tech items.
Bob LeVitus, often referred to as "Dr. Mac," has written or cowritten nearly 60 popular computer books, including iPad For Dummies, Incredible iPhone Apps For Dummies, Mac OS X Snow Leopard For Dummies, and Microsoft Office 2008 for Mac For Dummies for Wiley Publishing, Inc.; Stupid Mac Tricks and Dr. Macintosh for Addison-Wesley; and The Little iTunes Book, 3rd Edition, and The Little iDVD Book, 2nd Edition, for Peachpit Press. His books have sold more than one million copies worldwide. Bob has penned the popular Dr. Mac column for the Houston Chronicle for the past 14 years and has been published in pretty much every magazine that ever used the word Mac in its title. His achievements have been documented in major media around the world. (Yes, that was Bob juggling a keyboard in USA TODAY a few years back!)
Bob is known for his expertise, trademark humorous style, and ability to translate techie jargon into usable and fun advice for regular folks. Bob is also a prolific public speaker, presenting more than 100 Macworld Expo training sessions in the United States. and abroad, keynote addresses in three countries, and Macintosh training seminars in many U.S. cities.