CHAPTER 1 Understanding Generic Structure Logic
CHAPTER 2 Understanding the Baseline Logic
CHAPTER 3 Aligning the Baseline Logic
CHAPTER 4 Using a Measurable-Results Orientation
CHAPTER 5 Using Logic Trees to Construct Your Methodology
CHAPTER 6 Analyzing the Buyers
CHAPTER 8 Green Team Reviews: Collaborating to Improve Your Odds of Winning
CHAPTER 9 Writing the Situation and Objectives Slots
CHAPTER 10 Writing the Methods Slot
CHAPTER 11 Writing the Qualifications Slot
CHAPTER 12 Writing the Benefits Section
CHAPTER 13 Writing the Fees Slot
CHAPTER 14 Summary: The Proposal Development Process
APPENDIX A Paramount Consulting’s Proposal Opportunity at the ABC Company: A Case Study
APPENDIX C Paramount’s Proposal Letter to the ABC Company
APPENDIX D Internal Proposals (Make Certain They’re Not Reports)
APPENDIX E A Few Comments About Writing Effective Sentences (and Paragraphs)
APPENDIX F Using the Right Voice: Determining How Your Proposal Should “Speak”