Advanced analytics (AA)
artificial intelligence (AI), 105
Data as a Service (DaaS), 108
data monetization, 108
machine learning (ML), 106–107
taxi service
business problem statement, 103
Uber, 102
Advanced ROI Mindset, 60
Agile minimum viable product (MVP)
creation, 45
Analytics Design Sheet (ADS), 61–62
Analytics team
advantages and disadvantages, 34–35
central data team, 32
collective data strength, 41
data adoption, 41
data analyst, 37
data leader, 36
data literacy specialist (DLS), 39
data visualization analyst, 38
embedded data teams, 33
IT, 27
organization, 28
random group, 27
small wins, 41
team structure, 40
Artificial intelligence (AI), 105
Augmented analytics, 25
Baby Think It Over campaign, 88–89
Big and small data
bias, 6
characteristics, 4
data facets, 5
Business analytics, 24
Business intelligence (BI), 101
California Consumer Privacy Act (CCPA), 11–12
Center of Excellence (CoE), 33
Central data team, 32
Citizen Data Scientist (CDS), 38–39
Climate Corp, 2
Cloud migration, 10
Continuous learning, data literacy (DL), 77
Conventional farming practices, 2
Covid Tracking Project, 74
CRoss-Industry Standard Process for Data Mining (CRISP-DM), 50–51
Curious ROI Mindset, 60
Data
types, 3
variety, 3
Data analyst, 37
business functions, 19
data cleaning, 20
data collection process, 17, 20
descriptive analytics, 22
diagnostic analytics, 22
Excel, 19
implementation cost, 18
missing and inaccurate data, 18
predictive analytics, 23
qualitative analytics, 21
quality data, 16
quantitative analysis, 22
Technology Acceptance Model (TAM), 17
Data as a Service (DaaS), 108
Data collection process, 17, 20
Data correlation, 6
Data ecosystem
big data and analytics, 2
industrial revolutions, 1
modern data stack, 10
peer-to-peer engagement channels, 7
Data governance
and data strategy alingment, 81–82
as enabler, 80
forward-thinking, 80
narrow-focused, 81
partial, 81
restrictive, 81
well-articulated data literacy, 82 Data hub, 112
Data lake, 112
Data leader, 36
Data literacy
champions, 84
communication plan, 83
enterprise DL spirit, 84
feedback loop, 83
incentives, 83
inclusive data organization and society, 84–85
journey, 82
Data literacy (DL)
culture change, 75
elements, 79
data anxiety elimination, 75
enterprise-level, 71
Google word search trend, 70
leadership buy-in, 73
pilot project launch, 73
show-and-tell approach, 73
supply and demand side, 71
elements, 79
weather data, 72
Data literacy specialist (DLS), 39
Data monetization, 108
Data privacy
data solutioning, 12
data tracking, 11
definition, 11
protected health information, 12–13
user actions, 11
violations, 11
Data product management
creativity, 44
data, 44
data revolution, 43
definition of done, 53 Microsoft TDSP, 52
minimum viable product (MVP), 45–47
product road map, 44
SEMMA process, 52
technology, 43
zettabytes, 43
Data visualization, 90. See also Storytelling
Data visualization analyst, 38
Data warehouse, 112
DeepFake, 107
Definition of done (DoD), 53
Dematerialization, 8
Descriptive analytics, 22
Developing ROI Mindset, 60
Diagnostic analytics, 22
Edge analytics, 24
Embedded analytics, 24
Embedded data teams, 33
Exploratory Data Analysis (EDA), 21
Forward-thinking data governance, 80
General Data Protection Regulation (GDPR), 11–12
Health Insurance Portability and Accountability Act (HIPAA), 11–12
Industrial revolutions, 1
Inner sourcing, 33
Intangible return on investment (ROI), 59
inventory management suite, 64
new patient portal, 64
Intelligent automation, 19
Inventory management system, 62–63
Kanban, 50
Key performance indicators (KPIs), 65–66
Machine learning (ML), 106–107
Marketing analytics, 24
Medicare data, 12
Microsoft TDSP, 52
Missing Maps, 34
Modern data stack, 10
MongoDB, 7
Narrow-focused data governance, 81
Natural Language Processing (NLP), 106
Open Communication Mindset, data literacy (DL), 76–77
Operational analytics, 24
Partial data governance, 81
Paycheck Protection Program, 54
Persuasive technology., 89
Predictive analytics, 23
Protected Health Information (PHI), 12
Qualitative analytics, 21
Quantitative analysis, 22
Restrictive data governance, 81
Return on investment (ROI)
intangible, 59
key performance indicators (KPIs), 65–66
Netflix, 58
organizational mindsets, 59–60
Robotic process automation (RPA), 19, 113
Scrum
vs. Kanban, 47
meetings saga overhead, 49
time box challenge, 48
Scrumban, 50
SEMMA process, 52
Sports analytics, 15
Storytelling, 115
dashboard factory, 99
dashboards, 87
persuasion
Baby Think It Over campaign, 88–89
definition, 89
failure, 92
Tactical Tech, 88
Tactical Tech, 88
Tangible return on investment (ROI), 58
inventory management system, 62–63
Technology Acceptance Model (TAM), 17
Undeveloped ROI Mindset, 59–60
Visual language, 94
Weather data, 72
Web analytics, 24