Chapter 1The Basics of Public Relations
Chapter 2 How to Be Newsworthy and Fake News
Chapter 4Social Media Influencers and Celebrity
Endorsements
Chapter 5Creating Content: Using Clever Photography, Video,
and Blogs
Chapter 6Getting to Grips with Social Media
Chapter 7Small, Medium-sized Businesses (SMEs) Need a
Global Mind-set
Chapter 8Local Media Love Small Businesses
Chapter 9Pitching to the Media
Chapter 10How to Handle Negative Press
Chapter 12The Power of Serendipity in Business