I have always wanted to write a book since I was 12 years old and always had thought my first book would be fiction! Forty years later, I have written a business book focused on my trade and experience—public relations (PR)—and I could not be prouder. I have written this book in an easy style, demystifying the world of PR and media, making it a book for everyone irrespective where you may be in the world—whether you are a student starting out in this industry or a business, “homepreneur,” mumpreneur, charity, start-up, or any other type of organization wanting to embark on your PR journey or just plain curious about what it entails.
When you work for yourself, you have to learn many different skills to survive. PR, social media, and marketing are probably the most important ones of all. Over the years, people have always asked me what is PR, and what does it actually do? What does it mean? Well, this book answers those questions, and shows you how to do it, particularly in today’s digital and online world. Without getting your brand out there, how can you attract clients and new business? If you want to get ahead in the game, then this is the book for you. It has been written, and set out, to really help you get to grips with PR.
It is packed with powerful tips, proven tools, and real-life examples and case studies from around the world. By the end of this book you will realize that PR can change the trajectory of any business to become a winner.