Praise for The PR Knowledge Book

“Knowledge is power and this book is powerful knowledge. Clear, direct and creative: it explains the digital landscape of PR for practitioners and clients alike.”

—Julia Hobsbawm OBE, editor-at-large, THRIVE Global,
and author, Fully Connected: Social Health in an
Age of Overload

“Smart and efficient PR is becoming even more critical now than ever for brands, with the advent of the digital world. The PR Knowledge Book from the expert Sangeeta Waldron helps businesses to unlock opportunities and to maneuver through challenges in a fast changing world. Highly Recommended.”

—Jérôme Chouchan, Godiva Chocolatier, president,
Japan, South Korea, Asia, and Australia

“In a modern, digital, global business world, Sangeeta Waldron shows how to turn ­Public ­Relations into Personal Relations, which is absolutely essential to survive in the long run.”

—Erik Korsvik Ostergaard, leadership advisor, published author,
and guest lecturer at the Copenhagen Business School

“Sangeeta is a seasoned PR professional and her wisdom is captured within this book. It’s just what the doctor ordered!”

—Professor Jonathan A.J. Wilson, PhD, partner at Dragonfly Black, LinkedIn Top Voices award winner

“This book provides extraordinary insights and provides real world ­lessons on how business leaders can employ PR to support their business ­objectives.”

—Jill Totenberg, CEO, The Totenberg Group, New York

“I greatly welcome this book that helps us reimagine PR as ‘People ­Relations’, a vital tool for empowering brand and business creation in a connected world.”

—Dr. Harbeen Arora, founder, BIOAYURVEDA, ALL Ladies League, and Women Economic Forum, India

“Sangeeta ­Waldron has written a must-read for anyone wanting to do their own PR, wherever they may be in the world. Read this book—and learn from one of the best.”

—Rusen Kumar, editor-in-chief, India CSR Network

“Sangeeta Waldron is a trusted colleague and inspiration. The PR Knowledge Book shares practical and proven strategies from the front lines of PR. She outlines the building blocks of creating a Brand and PR plan that delivers results by building relationships. Business is personal. It’s about relationships. That’s the bottom line.”

—Tami Belt, author and founder, Blue Cube
Marketing Solutions, Las Vegas

“­Sangeeta Waldron has an intuitive understanding of what PR is and how it works. She is able to cut through the noise to simply and powerfully communicate an idea, and now, with her book, you can, too.”

—Tom Seabrook, commissioning book editor, Jawbone Press

“As an entrepreneur this book is going to be permanently on my bookshelf. My go to guide on how to create publicity and deal with traditional and new media.”

—Raja Majid, Las Vegas entrepreneur

“If PR has always baffled you, then this is the book to read. ­Written in an easy style with lots of examples. It will become your best-friend.”

—Asian Voice Newspaper, the UK and Europe’s
leading Asian newspaper

“­Sangeeta Waldron brings heart and soul to the business of PR. Her knowledge and wisdom were a key contribution to my organization finding its way through a rocky time. She is a superb educator in addition to being an outstanding practitioner of her art. A timely and valuable book.”

—Malcolm Stern, Co-founder and Co-director