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The PR Knowledge Book
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The PR Knowledge Book
by Sangeeta Waldron
The PR Knowledge Book
Foreword
Preface
Chapter 1The Basics of Public Relations
Chapter 2 How to Be Newsworthy and Fake News
Chapter 3 The Press Release
Chapter 4Social Media Influencers and CelebrityEndorsements
Chapter 5Creating Content: Using Clever Photography, Video,and Blogs
Chapter 6Getting to Grips with Social Media
Chapter 7Small, Medium-sized Businesses (SMEs) Need aGlobal Mind-set
Chapter 8Local Media Love Small Businesses
Chapter 9Pitching to the Media
Chapter 10How to Handle Negative Press
Chapter 11Measurement
Chapter 12The Power of Serendipity in Business
Chapter 13Conclusion
References
About the Author
Index
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