Home Page Icon
Home Page
Table of Contents for
The Lean Entrepreneur
Close
The Lean Entrepreneur
by Eric Ries, Patrick Vlaskovits, Brant Cooper
The Lean Entrepreneur
SPECIAL THANKS
FOREWORD
INTRODUCTION
WHAT IS THE LEAN ENTREPRENEUR?
WHY READ (BE) THE LEAN ENTREPRENEUR?
WHO IS THE LEAN ENTREPRENEUR?
HOW TO USE THE LEAN ENTREPRENEUR
NOTE
1 STARTUP REVOLUTION
BYTES EATING THE WORLD
CONNECTIVITY
THE VALUE-CREATION ECONOMY
CUE THE LEAN STARTUP
MEET THE LEAN ENTREPRENEUR
LEAN STARTUP AND DISRUPTION
NOTES
2 LEAN INTO CHANGE
VISION
ENTERPRISE NOTE
VALUES
CULTURE
DATA
EXPERIMENTATION
CUSTOMER FOCUS
ORGANIZATIONAL STRUCTURES
THE TEAM
BIG, OLD, AND . . . LEAN?
OVER THE HORIZON: A FRAMEWORK
WORK TO DO
NOTES
3 ALL THE FISH IN THE SEA
BUSINESS MODELS
KNOW YOUR AUDIENCE: WHY SEGMENTATION MATTERS
MARKET SEGMENT
PERSONAS: CREATE A REAL CUSTOMER
CHOOSING A MARKET SEGMENT
WORK TO DO
NOTES
4 WADING IN THE VALUE STREAM
ARTICULATING THE VALUE STREAM
ABOUT VALUE STREAMS
VALUE STREAM DISCOVERY
WORK TO DO
NOTES
5 CORE LEAN ENTREPRENEUR
THE 3 ES: EMPATHY, EXPERIMENTS, EVIDENCE
EMPATHY
EXPERIMENTS
EVIDENCE
WORK TO DO
NOTES
6 THE LEAN JOURNEY
FROM HERE TO ETERNITY: GROWTH PHASES
PHASE 1: IDEA PHASE: THIS IS GONNA BE BIG!
PHASE 2: MVP FOR A FEW: I’VE PROVEN THAT A FEW PEOPLE CARE!
PHASE 3: A FUNNEL OF MANY: I’VE PROVEN THAT A LOT OF SIMILAR PEOPLE CARE, AND SOME ARE GAGA!
PHASE 4: MULTIPLE FUNNELS: HOLY WOW, WE’RE GROWING LIKE CRAZY WITH A BUNCH OF DIFFERENT GROUPS OF PEOPLE!
PHASE 5: SCALING A PROFITABLE BUSINESS MODEL: SHAMPOO, RINSE, REPEAT
FINALLY, ENTERPRISE: LARGE AND SUCCESSFUL; SLOW AND BUREAUCRATIC
NOTES
7 THE FINAL WORD
WORK TO DO
APPENDIX: CASE STUDIES
ACKNOWLEDGMENTS
ACKNOWLEDGMENTS (1ST EDITION)
ABOUT THE AUTHORS
INDEX
EULA
Search in book...
Toggle Font Controls
Playlists
Add To
Create new playlist
Name your new playlist
Playlist description (optional)
Cancel
Create playlist
Sign In
Email address
Password
Forgot Password?
Create account
Login
or
Continue with Facebook
Continue with Google
Sign Up
Full Name
Email address
Confirm Email Address
Password
Login
Create account
or
Continue with Facebook
Continue with Google
Prev
Previous Chapter
The Lean Entrepreneur
Next
Next Chapter
The Lean Entrepreneur
For Riva and Eliza
—BC
For Kati, Shane, Milla, and Viola
—PV
Add Highlight
No Comment
..................Content has been hidden....................
You can't read the all page of ebook, please click
here
login for view all page.
Day Mode
Cloud Mode
Night Mode
Reset